it appears the public swapped its reading habits as the pandemic took hold – seeking out hard news, rather than magazine content. However, some titles have thrived during early lockdown.
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A new report from GroupM, WPP’s investment wing, has forecast -13% decline for the UK ad market in 2020, followed by 13% growth next year.
It seems increasingly obvious the UK ad industry is going to have to diversify if it wants to earn its keep, writes Dominic Mills.
To help SMEs get the most out of digital advertising we need to make things simpler for small business owners, writes the IAB’s Elizabeth Lane.
Sponsor content: Our research shows that whilst there are a lot of opportunities in CTV advertising, there are still a lot of unanswered questions, writes Comscore’s Guido Fambach.
The digital advertising ecosystem is set up against newsbrands being successful, writes Mediahub’s Danny Donovan. That’s not right, it’s not fair and it is something we can change.
The boss of Mindshare UK speaks to Mediatel about his inquisitive nature, a varied career path and his plans to emerge from lockdown in fighting form.
ESI Media’s flagship brands are to pool their ad inventory into the Ozone Project, a collaborative effort to make it easier for advertisers to buy premium publisher audiences with a single buying point.
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