Veriça Djurdjevic, CEO of media agency PHD UK, has been hired by Channel 4 as its first chief revenue officer.
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With two potential news channels waiting in the wings, Ray Snoddy ponders if Mark Thompson should have been careful what he wished for
Contextually targeted impressions cost almost a third less than cookie-based, behaviourally targeted impressions, a new study has found.
As the UK public begins to head back into schools and offices, DCM’s Karen Stacey takes out her red pen and writes up cinema’s school report for the year 2020/21
More than 30 new brands have embraced ITV advertising since the start of lockdown in the UK, according to ITV Commercial.
Dominic Mills considers whether John Lewis should replace its awkward, now-shelved slogan, and if it might be time to sell his shares in WPP.
Advertisers are able to execute national or local bus advertising campaigns within 72-hours of booking thanks to a product launched by Global today.
WPP suffered a -15.1% drop in net sales as the Covid-19 crisis took hold in the second quarter of this year – an “inevitable downturn” according to CEO Mark Read, but “better than our expectations”.
Facebook has confirmed plans to roll-out its news service to five more countries in the coming months, after launching in the U.S last year