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Heather Andrew explains the brain-tingling appeal of Oscar-nominated film trailers – and how other advertisers can learn from the tactics deployed.
YouTube is once again in hot water – this time over communities of paedophiles active on its platform. Why aren’t more advertisers making a stand?
IPG media agency UM has appointed Victoria Steward as its first head of growth, to develop the agency’s growth strategy in the UK and support its global activity.
The wrong-headed belief that it is the brand, not the company, that must be ‘purposeful’ is leading to some very odd advertising.
With Amazon’s ad services growing at pace, Facebook could be usurped within the next five years, writes Ruben Schreurs.
Morris joined the group, previously Aegis Plc, in 1992 and went on to hold senior positions before founding Isobar in 2003 where, as CEO, he drove its expansion into one of the world’s leading digital agencies.
There is an unconscious bias in adland that assumes the goal of marketing is merely to ‘optimise’. It is high time we prick this idea once and for all, writes BBH’s Richard Madden
After the champagne corks have popped there is a far more important issue for the future of newspapers, writes Ray Snoddy.