Reach, publisher of The Mirror and The Express has teamed up with IBM and Xandr to launch Mantis, an AI-powered solution to the keyword-blocking conundrum which is draining publishers of advertising revenues.
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Dominic Mills looks at the TV stats that shocked last week’s Future of TV Advertising audience. Plus: rediscovering the subscription magazine habit; and a low point in branding.
Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.
As part of the Future of Media Trading, Tina Lakhani explains how the IAB is working with industry to chart the UK’s path to a post-cookie world.
COVID-19 has upended adspend forecasts. Here, WARC’s James McDonald explains the reasoning behind the revised outlook.
Full report available at: Mediatel > Connected > Consumer Surveys
The Ad Association and Warc released their latest adspend report on Thursday with its forecasts updated to account for the impact of the Covid-19 crisis – and the numbers, as you might imagine, are grim.
Full report available at: Mediatel > Connected > Consumer Surveys
OMD’s Rhian Feather looks at ways to improving the link between strategic and implementational planning.
Adspend forecasts for 2020 have been severely downgraded as a result of the Covid-19 crisis. Here, industry experts react to the findings.