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The gender and ethnic diversity of adland’s agencies has made only “marginal” and “slow” improvements in the last year, according to the latest annual Agency Census from the IPA, while the overall employed base has shrunk.
Mobile specialist Matt Longley looks at how the lockdown has changed the way his business works with agency clients.
Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV.
Contrary to popular belief, advertisers on TV only ever pay for the audience they buy, writes Matt Hill – everything else is extra.
Senior television executives from ITV, Channel 4, Roku, Discovery and Pubmatic tell John Moulding about their strategies to limit damage and embrace innovation.
Full report available at: Mediatel > Connected > Consumer Surveys
True enough, the advertising industry has responded brilliantly to reconfigure itself wholesale, writes Bob Wootton – but it shouldn’t kid itself about its present or future positions.
TV advertising is now wholeheartedly embracing user generated content – but is it entirely a good idea? Plus: an anti-advertising agenda that would thrill XR.
David Cloudsdale looks at what can be done to make TV advertising more nimble.