From the anti-progressive reaction to Alexander Nix’s invitation, to Unilever’s self-fulfilling spin cycle, Dominic Mills saw missed opportunities at Cannes.
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Jez Proctor joins as UK managing director, while Amanda Glasgow joins as head of experience, EMEA.
Over the next five years broadcasters will lose share of ad-supported video-on-demand (AVOD) revenue as the global digital players continue to make gains, according to Ovum.
Brand purpose. Brand bravery. Stools. Cargo shorts. More stools, with people in cargo shorts sitting on them. Storyliving the living shit out of this trip…
Host John Reynolds speaks with Russ Shaw, co-founder of Tech London Advocates, and Geraint Lloyd-Taylor, partner, Lewis Silkin’s Advertising & Marketing team.
As the remaining candidates fight it out to become PM, Raymond Snoddy evaluates the role of the media in the increasingly chaotic process.
There’s a new prediction and ‘next big thing’ written about every day… but which ones are rooted in real consumer behaviour?Attest has released a new report – UK vs US: 2019’s Hottest Consumer Trends – which will interrogate how well 5 key lifestyle trends hold up with audiences across the UK and the US.The trends… Continue reading Attest: UK vs US: A Look at 5 Global Lifestyle Trends
To coincide with Sky’s 30th year, Tracey Follow’s at Futuremade looked at what lies ahead for broadcast media and their consumers, isolating five trends for the future: Immersive Entertainment Innovative Interfaces Trusted Sources Smart Environments Empathetic Media To access the report, please click here:External Link:Futuremade: The New Dimensions of Media: Five trends for the future
Full report available at: Mediatel Connected > Display > Press
The advertising industry is in the middle of a “crisis period” where creatively-awarded campaigns have little or no effectiveness advantage over non-awarded campaigns, a new report has revealed.