The second half of 2018 again saw widespread declines across the women’s weeklies market, however six titles managed to record period-on-period (PoP) growth.
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Once again RHS Media’s The Garden leads the home interest magazine market, with a total circulation of just over 439,000.
Oliver Hansard, 4C Insights’ VP Sales, explains why marketers have to take an audience-first approach to their advertising – and why the logical adaption is for media agencies to mould their teams around that strategy.
The Sunday market performed well in January and was up 0.6% overall. Six titles recorded sales growth from December, led by the Mail on Sunday with +2.2% – an additional 22,200 copies to reach more than a million sales.
By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.
The government-led review into the future of UK news has its heart in the right place, writes Raymond Snoddy – but there is much missing to really remedy publisher misfortunes.
By encouraging adtech partners to publicly self-declare details about their business models, we can inspire further disclosure and greater levels of transparency, writes the IAB’s Tim Elkington.
Ebiquity’s Christian Polman summarises the key themes from last week’s Future of Brands conference.
It’s a mistake to assume that data drawn from across all touchpoints accurately represents the majority of customer journeys, writes William Hanmer-Lloyd