Zenith UK has this week promoted Sannah Rogers and Jon Stevens as managing directors – with new roles also for Richard Kirk and Matt Skelding.
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In the run up to the one year anniversary of the 56 Black Men campaign, Jess Mally reflects on why it is so important to challenge the stereotypes black men face.
The ANA’s word of the year has a lot in common with Boris’ Brexit mantra, writes Dominic Mills – everyone uses it, but no one knows what it means.
If we want to continue using personal data, we’re going to have to accept that there will be a short term investment to collecting it clean, writes Adam Gilsenan. And that’s okay.
Full report available at: Mediatel Connected > Television
the7stars’ head of insight and analytics, Helen Rose, explores the appeal of looking back and how it can provide a direct line for brands to connect with consumers.
WPP’s investment wing, GroupM, has forecast a deceleration in global advertising growth, with this year expected to record growth of 4.8% vs 2018’s 5.7%, followed by 3.9% in 2020.
Demand-side adtech business The Trade Desk has today announced a new partnership with EBX, the digital ad sales partnership between four major European broadcasters.
Zenith also notes that the price of media has grown faster than adspend over the last 10 years as commercial audiences shrink.