At the Advertising Association’s LEAD conference in February, research into trust in advertising was revealed which should make all of us in advertising wince, says Tess Alps. But we can fix it.
Showing 8391-62,943 of 62,943
More Uk articles
Jacob has over 30 years’ experience of founding, building and running media and advertising businesses, and was previously CEO of Publicis Media, EMEA.
Back from Mobile World Congress in Barcelona, our experts share their views on what the tech-fest means for advertisers
Channel 4 is relaunching All 4 today with an invitation for selected registered users to trial a paid-for alternative to its ad-funded video on demand (VoD) service.
The magazine publisher poached Deutrom from ESI Media, publisher of the Evening Standard, where he managed the company’s advertising sponsorshop and e-commerce revenues as chief revenue officer.
The Economist’s Alex Delamain reports back on the key themes from the World Media Group’s Journalism 2020 briefing, featuring a panel of media experts and journalists discussing their future in an era of fake news.
Mediatel’s Future of Brands conference – which ran in London for the second time earlier this month – launched in Sydney yesterday in association with Ebiquity, with over 100 leading brands amongst the 250 delegates.
January was a good month for broadcasters, with only ITV breakfast recording a dip in year on year revenue.
There’s a long way to go – but for now it’s good to welcome a tardy service whose time may finally have come, writes Ray Snoddy.
Bob Wootton assesses the global economic outlook and how it is impacting the media and advertising sectors closer to home. Plus: Why messing with the ABC is a big risk for publishers.