If we want to continue using personal data, we’re going to have to accept that there will be a short term investment to collecting it clean, writes Adam Gilsenan. And that’s okay.
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the7stars’ head of insight and analytics, Helen Rose, explores the appeal of looking back and how it can provide a direct line for brands to connect with consumers.
WPP’s investment wing, GroupM, has forecast a deceleration in global advertising growth, with this year expected to record growth of 4.8% vs 2018’s 5.7%, followed by 3.9% in 2020.
Demand-side adtech business The Trade Desk has today announced a new partnership with EBX, the digital ad sales partnership between four major European broadcasters.
Zenith also notes that the price of media has grown faster than adspend over the last 10 years as commercial audiences shrink.
What started as a campaign at the end of December 2018 to challenge negative stereotypes, has quickly become a movement over this past year. Join us to celebrate.
GroupM’s latest adspend forecasts are incredible – but what happens when you factor in ad fraud? Plus: We’ll eat our casquettes if come Boxing Day sales in £2,000 exercise bikes haven’t spiked.
WPP has completed the sell of 60% of its research and analytics business Kantar to Bain Capital, in a deal that is expected to return $1.2bn to WPP investors through a share repurchase programme.
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