Advertisers are still failing to invest enough into media training, a new survey of advertising professionals revealed this week.
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The fate of programmes like Something Understood and iPM reveal much about the BBC’s direction of travel, writes Raymond Snoddy.
Advertisers hold the cards when it comes to reporting success – so how will we know if the great in-housing experiment has worked? Plus: ISBA’s Dorchester headache and why Advertising Week Europe mystifies.
Adspend on smartphones has exceeded desktop for the first time, according to the latest IAB and PwC figures, published today.
TalkTalk is set to offer Amazon Prime via the TalkTalk TV set-top box, with the news coming a day after Virgin Media announced a similar deal.
The largest ever consumer survey to take place in UK airports reveals some fascinating insights, writes Primesight’s Steve Bernard.
Adtech doesn’t have an image problem so much as it has a behaviour one, writes Dominic Mills. Plus: Cannes’ infuriating new guidelines.
After recording declining circulations across all titles in February, March was a fairly static month for newspapers. The dailies market grew a marginal 0.1% over the month.