The Verified Marketplace will be a place to buy desktop and mobile outstream video inventory on the Guardian, The Telegraph, The Times, The Sunday Times and The Sun.
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From labelling judges ‘Enemies of the People’, to calling MPs ‘collaborators’ and ‘mutineers’, public discourse through the press is fast deteriorating, writes Raymond Snoddy.
Ad consideration was 152% higher among readers with a close relationship to the publisher.
The results show that both static and full motion content delivered high levels of positive emotional response, but that full motion was 2.5 times more impactful.
As the UK braces itself for the annual retail extravaganza, Will Hanmer-Lloyd explains why Black Friday isn’t actually a behaviourally sound sales tactic.
The investment arm of WPP originally forecast growth of 4.1%, but on Wednesday (22 November) that figure was raised to 5%.
There are parallels between the beleaguered UK government and media agencies, writes Bob Wootton. Is it time to expect some older-world leadership from new leaders?
Blue Planet II, Gunpowder and Our Girl all performed well in October’s TV ratings.
TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures that look to prove TV’s effectiveness as an advertising medium.
After 31 years with CIA, MEC and GroupM, Rob Norman has announced he is to retire from his full-time role as global chief digital officer, effective January 2018.