TSB Bank’s chief marketing and communications officer, Nigel Gilbert, said in too many businesses marketing spoke a “different language” to the rest of C-suite.
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The time is now long overdue for a judicial inquiry into the culture, practices and ethics of the social media and their effect on society, writes Raymond Snoddy.
As Facebook’s Cambridge Analytica data breach scandal deepens, analysts have suggested the free-to-air (FTA) broadcasters could see healthy returns as advertisers are dissuaded from switching money out of TV.
Do the opinions of ordinary people really matter, asks John Lowery.
#CTVS18: Broadcasters are told they need to simplify their structures and become more like the platforms they’re competing against if they are to secure future ad money.
The rise of ad-free video services might have re-tuned the brains of an entire generation to be less receptive to advertising in and around video content.
Speaking at an Advertising Week Europe event, Chris Le May, CEO of the European Broadcaster Exchange, said: “We’re able to execute pan European campaigns now – but the bigger bells and whistles stuff is still over the horizon.”
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet, now part of Mediatel Events.
The European ad verification firm will show advertisers what percentage of the ad is in view and for how long – on both mobile and desktop.
Just because you have a data lake measured in yottabytes, it does not mean you have anything of quality, writes David Brennan.