Dominic Mills explains why ‘Responsible ROI’ offers the media industry much more intellectual rigour and scrutiny. Plus: the verdict on the Cannes Lions relaunch.
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Programmatic trading is most advanced in Canada, the US and the UK, where Zenith estimates 81%, 78% and 77% of digital display advertising will be bought programmatically this year.
Metro lost 351,000 average daily browsers in October, according to the latest online ABCs.
The Financial Times was the only daily national newspaper to increase circulation in October, with a 1.2% period-on-period rise taking total sales to almost 192,500.
In a statement, MC&C said it has been “mutually agreed that Jackson will leave the company to pursue other opportunities that are of interest to him.”
57% agreed that in an increasingly data-driven world, marketing without data shouldn’t be considered as marketing.
A new Thinkbox study has for the first time quantified the total profit generated by different forms of advertising to show what they actually deliver to the bottom line.
Researchers were able to identify introverts from extroverts based on single Facebook likes, and aimed their adverts accordingly.
Dozens of countries are using armies of online opinion-shapers to try to manipulate democracies. The seriousness of the situation requires the most serious and open of responses from Google, Facebook and Twitter.
The study also highlights the importance of accurate targeting as viewers with the highest income bracket are generally far more emotionally engaged with ads.