Marketers don’t come out of the Google video debacle very well, writes Bob Wootton – and their shareholders should be asking about the governance that led to such biblical waste and exposure.
Showing 9881-62,631 of 62,631
More Uk articles
Facebook is no stranger to fudging numbers, and Dominic Mills has caught the social media giant at it again. Plus: Matt Scheckner’s undying love for his biggest funder.
Global internet adspend will grow 13% to reach US$205bn this year, according to new forecasts from Zenith – with UK adspend set to surpass £17.5bn.
Bitposter has announced partnerships with out-of-home moving media owners Metropolis Digital Outdoor, Verifone Media and Sherbet Media.
Case study: Behavioural science can make your advertising campaign fly, writes Jennie Roper, head of insight, Kinetic UK.
To help explain the appearance of ads next to inappropriate content, we should take a look at our industry’s obsession with short-termism, writes Videology’s Tim Gentry.
If you shovel your money into a mysterious machine without asking what on earth you’re actually doing, then the fault is really yours.
Following George Osborne’s surprise and controversial appointment, former newspaper editor Chris Blackhurst explains what the job is really like…
It is “palpably clear” that Google, Facebook and the wider industry is unable to regulate itself argues Chris Clarke, chief creative officer at DigitasLBi – but ISBA is having none of it.
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet.