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In the absence of any football, Eastenders was last night’s big winner, attracting an average of 6.1 million adult viewers (a 40% audience share) with its intoxicating mix of gritty storylines and cockney camaraderie.Also on BBC1, New Tricks was a hit with viewers, getting a peak audience of 4.7 million adults and an average figure… Continue reading BBC1 The Big Winner On Night With No Football

Oscar nominee Keira Knightley will front a one-hour music special on 6 July for GCap Media to be broadcast over 40 stations of the One and Century FM networks.The programme coincides with the release of the actress’ latest film, Pirates of the Caribbean: Dead Man’s Chest. Knightley will answer questions from listeners and also play… Continue reading Keira Knightley Joins GCap Celeb Presenters

Ofcom today announced an international agreement securing near universal availability of Freeview in the UK by 2012, as well as international agreements to support the further expansion of digital radio.Ofcom led the UK delegation at the International Telecommunication Union’s Regional Radiocommunication Conference in Geneva, where it was agreed that the UK will be permitted to… Continue reading International Backing For UK Digital Switchover Plans

The digital advertising revolution for the Outdoor sector has progressed with the launch of the UK’s first network of digital ink billboards.Clear Channel Outdoor, in conjunction with Magink Display Technologies Inc, has selected ten prime sites in London to build the digital displays on later this year. The network will be controlled from a central… Continue reading First Network Of Digital Billboards Announced

BT has added to its list of partners for its forthcoming BT Vision service with the signing of a new video on-demand agreement with independent film distributor Momentum Pictures.Momentum Pictures is one of the UK’s largest independent film distributors. This agreement will provide access to films such as Lost in Translation, O, Brother Where Art… Continue reading BT Vision Strikes Deal With Indie Film Distributor

RadioCentre, the radio industry trade body, has called for more government assistance in cracking down on pirate radio stations, following a Commons debate highlighting the problems they cause.Margaret Hodge, the minister for industry and the regions, admitted in the Commons that the radio industry’s own efforts to close pirate stations were more effective than Ofcom’s.The… Continue reading RadioCentre Calls For Government To Crack Down On Pirates

A major month-long advertising campaign for a new made-for-TV movie channel, movies 24, is set to begin across Sky’s portfolio of channels, with additional promotion in the press and Outdoor sectors.The new channel, from Sparrowhawk Entertainment Ltd, will launch on 1 July on Sky Channel 329. 20 and 30-second ads will be screened on channels… Continue reading New Movie Channel Launches With Major Ad Campaign

NatMags is planning to launch a new online division to extend the company’s market reach, setting up websites to create online communities to bolster existing magazine titles.The publisher will look at launching standalone websites with bespoke content online that may not be derived from the print versions of its magazines.The Runner’s World website is being… Continue reading NatMags To Extend Reach With New Online Division

Cable and satellite television channel Bravo has expanded its portfolio by introducing big-budget US dramas, securing exclusive rights to episodes of Blade: The Series and The Unit to premiere in the autumn.Blade: The Series, from executive producer Avi Arad (the X-Men and Spiderman films), promises to satisfy male TV appetites as a blood-drenched, action-packed saga… Continue reading Bravo Expands Portfolio With Top-Rating US Dramas

Advertisers have little to fear from PVR use, according to new research carried out by Sarah Pearson of Actual Consumer Behaviour (ACB) and Patrick Barwise of the London Business School.The study, funded by a consortium of Ofcom, Channel 4, Five and Initiative, was revealed yesterday at a meeting of the Media Research Group.The aim of… Continue reading Research Suggests Advertisements Still Viewed Live By PVR Viewers