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Ofcom today announced an international agreement securing near universal availability of Freeview in the UK by 2012, as well as international agreements to support the further expansion of digital radio.Ofcom led the UK delegation at the International Telecommunication Union’s Regional Radiocommunication Conference in Geneva, where it was agreed that the UK will be permitted to… Continue reading International Backing For UK Digital Switchover Plans

The digital advertising revolution for the Outdoor sector has progressed with the launch of the UK’s first network of digital ink billboards.Clear Channel Outdoor, in conjunction with Magink Display Technologies Inc, has selected ten prime sites in London to build the digital displays on later this year. The network will be controlled from a central… Continue reading First Network Of Digital Billboards Announced

BT has added to its list of partners for its forthcoming BT Vision service with the signing of a new video on-demand agreement with independent film distributor Momentum Pictures.Momentum Pictures is one of the UK’s largest independent film distributors. This agreement will provide access to films such as Lost in Translation, O, Brother Where Art… Continue reading BT Vision Strikes Deal With Indie Film Distributor

RadioCentre, the radio industry trade body, has called for more government assistance in cracking down on pirate radio stations, following a Commons debate highlighting the problems they cause.Margaret Hodge, the minister for industry and the regions, admitted in the Commons that the radio industry’s own efforts to close pirate stations were more effective than Ofcom’s.The… Continue reading RadioCentre Calls For Government To Crack Down On Pirates

A major month-long advertising campaign for a new made-for-TV movie channel, movies 24, is set to begin across Sky’s portfolio of channels, with additional promotion in the press and Outdoor sectors.The new channel, from Sparrowhawk Entertainment Ltd, will launch on 1 July on Sky Channel 329. 20 and 30-second ads will be screened on channels… Continue reading New Movie Channel Launches With Major Ad Campaign

Food and drink ads could be banned on the mainstream networks such as ITV1 and Channel 4 when children might be watching, after the broadcasting and advertising industries agreed on a compromised proposal to Ofcom.The Food and Drink Federation and the Food Advertising Unit of the Advertising Association on behalf of a coalition of broadcasters,… Continue reading Food And Drink Ads For Kids Could Be Banned On Main Networks

The recently formed representative body for the commercial radio industry, the RadioCentre, will soon launch its website, potentially boosting online traffic to commercial radio stations.The site, www.radiocentre.org, will allow visitors to stream and listen to commercial radio stations in the UK, as well as offering detailed information on stations and access to broadcaster’s websites. It… Continue reading RadioCentre Website Could Boost Online Traffic To Radio Stations

Trinity Mirror has released a disappointing trading update for the 26 weeks leading up to July 2 2006, with group advertising revenues for the period expected to fall by 10.6% year-on-year, excluding acquisitions completed in 2005 and 2006. Including acquisitions its advertising revenues for the period are expected to fall by 8.4%.Like for like advertising… Continue reading Ad Revenues Expected To Fall At Trinity Mirror

A bidding war could be on the horizon with the announcement today that Ofcom will auction licences for new radio frequencies that could be used for a range of new broadband, wireless communications and broadcast services.The regulator and competition authority for the UK communications industries will release the radio spectrum in the latter half of… Continue reading Bidding War Looms As Ofcom Releases New Radio Spectrum

NatMags is planning to launch a new online division to extend the company’s market reach, setting up websites to create online communities to bolster existing magazine titles.The publisher will look at launching standalone websites with bespoke content online that may not be derived from the print versions of its magazines.The Runner’s World website is being… Continue reading NatMags To Extend Reach With New Online Division