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FilmFour will become free-to-air on 23 July, supported by Channel 4’s biggest marketing campaign ever, with ads directed by actor Kevin Spacey breaking on 1 July.4creative in conjunction with RSA Films have created the campaign, which features stars such as Dame Judy Dench, Ewan McGregor and Christian Slater in the television ads.There will be one… Continue reading FilmFour To Be Free-To-Air From 23 July

Household broadband users are still confused by the technology, with many admitting to being puzzled by the terms IPTV and VoIP, a new study by uSwitch.com reveals.80,000 households get connected to broadband every week, but the new research by the comparison and switching company has shown that 39% of broadband users do not understand Internet… Continue reading Home Broadband Users Still Baffled By Technology

Food and drink ads could be banned on the mainstream networks such as ITV1 and Channel 4 when children might be watching, after the broadcasting and advertising industries agreed on a compromised proposal to Ofcom.The Food and Drink Federation and the Food Advertising Unit of the Advertising Association on behalf of a coalition of broadcasters,… Continue reading Food And Drink Ads For Kids Could Be Banned On Main Networks

The recently formed representative body for the commercial radio industry, the RadioCentre, will soon launch its website, potentially boosting online traffic to commercial radio stations.The site, www.radiocentre.org, will allow visitors to stream and listen to commercial radio stations in the UK, as well as offering detailed information on stations and access to broadcaster’s websites. It… Continue reading RadioCentre Website Could Boost Online Traffic To Radio Stations

Trinity Mirror has released a disappointing trading update for the 26 weeks leading up to July 2 2006, with group advertising revenues for the period expected to fall by 10.6% year-on-year, excluding acquisitions completed in 2005 and 2006. Including acquisitions its advertising revenues for the period are expected to fall by 8.4%.Like for like advertising… Continue reading Ad Revenues Expected To Fall At Trinity Mirror

A bidding war could be on the horizon with the announcement today that Ofcom will auction licences for new radio frequencies that could be used for a range of new broadband, wireless communications and broadcast services.The regulator and competition authority for the UK communications industries will release the radio spectrum in the latter half of… Continue reading Bidding War Looms As Ofcom Releases New Radio Spectrum

Trinity Mirror, the UK’s largest newspaper publisher, this week becomes the first to offer e-vouchering through its portfolio of regional newspapers.Trinity Mirror is using Thomson Intermedia’s ‘Vouching’ solution across its 240-plus regional titles. E-vouchering provides electronic proof of advertising, and is supported by the major planning and buying agencies.Instead of advertising customers being sent hard-copy… Continue reading Trinity Mirror Offers E-Vouchering

By far the biggest audience last night was for ITV1’s Spain v France World Cup coverage, with a peak of 9.6 million adult viewers watching a great game of football where the French eventually emerged as 3-1 winners.An average audience of 7.2 million adults (a 36% audience share) watched as Spain tried their hardest to… Continue reading France Score For ITV1

Television audiences have been booming at the World Cup and advertisers have beenImpacts have been consistently high for each of the knock out games and evening matches in the second round Cup have been attracting consistently large audiences, with even the dull match between Ukraine and Switzerland peaking at more than 8 million viewers.Meanwhile, Vauxhall… Continue reading BBC Worldwide Reveals Profit Rise Of 62% To £89 Million

Profits at BBC Worldwide, the commercial arm of the BBC, more than doubled within two years and grew 62% in the year to the end of March, reaching £89 million.2005-6 is the second consecutive year of record profitability for BBC Worldwide. In 2003-4 the company produced a profit of £37 million and in 2004-5 this… Continue reading BBC Worldwide Reveals Profit Rise Of 62% To £89 Million