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Advertising expenditure in the UK rose by 2.6% to nearly £19 billion in 2005 when measured at current prices (i.e. before accounting for inflation), according to newly released figures from the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA).After adjusting for inflation the rise means a 0.6% increase in real terms… Continue reading Advertising Expenditure Almost £19 Billion In 2005

Flextech Television’s CEO, Malcolm Wall, has released an exclusive podcast on the company’s revamped website, flextech.co.uk, positioning himself as a media commentator.In the podcast, Wall will reveal his views on the importance of creating original content, PSB funding for Channel 4, the BBC licence fee and future broadcast modes.The podcast will be the first in… Continue reading Flextech Head Launches Media Commentating Podcast

Celltick is to launch the world’s first idle-screen mobile marketing platform, LiveScreen Media, which will enable brands and operators to reach millions of mobile users simultaneously.LiveScreen Media delivers teaser messages directly onto the phone’s idle screen when the handset is not in use, and these ads can take the form of sponsored content, brand campaigns… Continue reading Idle Mobile Screens To Become Marketing Platform

Cartoon Network will make its first foray into bespoke broadband content with the imminent launch of its new paid-for broadband television service.SuperCartoonNetwork.co.uk will be launched by the end of the year, with the network’s parent company Turner Broadcasting Systems partnering with digital rights company Premium TV.The move sees Cartoon Network following the likes of the… Continue reading Cartoon Network To Move Into Broadband TV Market

England’s gripping win against Ecuador brought in a massive 16.1 million adult viewers for BBC1 yesterday afternoon, as Beckham’s battlers overcame the South Americans.An average of 12.6 million adults watched the game (giving BBC1 a 74% audience share) and were treated to a tense affair which England did just enough to win. An average of… Continue reading England Win On BBC1

M:Metrics, the mobile marketing authority, has announced the deployment of its M:Meter, the first commercially-available mobile device meter designed to measure the behaviour of mobile content consumers in the UK and US.M:Metrics is the only research firm to measure the audience for mobile media and it has recruited more than 1,000 mobile phone users, who… Continue reading New Measurement System For Mobiles

Newly launched Channel 4 Radio is understood to have had preliminary conversations with industry body the Radio Advertising Bureau with a view to taking up membership.If Channel 4 does take up membership, it would join other RAB members including GCap Media, Emap Radio and Chrysalis Radio.Channel 4 Radio would be the most recent addition to… Continue reading Channel 4 Radio In Talks To Join RAB

BBC director general Mark Thompson is considering proposals to restructure and “streamline” the BBC, which could lead to the end of the controversial broadcast/production split.According to reports in the Guardian, Thompson is following on from the Corporation’s ‘Creative Future’ strategy launched earlier this year (see BBC Plans On-Demand Drive To Catch ‘Lost Generation’BBC Plans On-Demand… Continue reading BBC Could Face Further Upheaval

ITV chief executive Charles Allen has criticised the CRR, warning that advertisers are “taking things for granted” and saying the ad community must choose between the contract and allowing the broadcaster to continue investing in programming that attracts advertisers.In his presentation on ITV’s strategy, Allen said the broadcaster could not guarantee big audiences for advertisers… Continue reading ITV Chief Exec Slams CRR

ITV director of television, Simon Shaps, has outlined the network’s new programming strategy, illustrating how the recent cost-cutting and restructuring announcement will effect schedules and commissioning.The broadcaster, who recently announced it would restructure and cut costs of £100 million (see ITV To Undertake Cost-Cutting Restructure), will scale back and cease some programming.It will cut back… Continue reading ITV Outlines Effects Of £100 Million Cost-Cutting