England’s gripping win against Ecuador brought in a massive 16.1 million adult viewers for BBC1 yesterday afternoon, as Beckham’s battlers overcame the South Americans.An average of 12.6 million adults watched the game (giving BBC1 a 74% audience share) and were treated to a tense affair which England did just enough to win. An average of… Continue reading England Win On BBC1
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Sky subscribers in Britain will soon be able to set their Sky+ programme recorder remotely via their mobile phone or the internet.Users of the BSkyB service will have to register for the remote access, which is free apart from mobile network and internet charges. The Sky by mobile service is available to subscribers of Sky… Continue reading Sky+ Service To Be Accessible On Mobiles And Online
Text messaging achieved an all time high in May, reaching 3.3 billion messages, according to latest figures released by the Mobile Data Association (MDA).Person-to-person texts sent across the UK GSM network operators last month increased by 26% on the total sent during the same period in 2005, beating the previous record of 3.2 billion set… Continue reading UK Txt Msgs Reach 3.3 Billion For May
Big Brother‘s Friday night eviction was well watched, with viewers clamouring to see who the public would kick out of the house.Lisa, a 27-year-old upholsterer from Manchester, was the public’s choice and the live eviction was watched by a peak of 5.2 million adults, making it the most watched programme on at the time. The… Continue reading Big Brother Eviction Brings In Viewers
Advertising expenditure in the UK rose by 2.6% to nearly £19 billion in 2005 when measured at current prices (i.e. before accounting for inflation), according to newly released figures from the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA).After adjusting for inflation the rise means a 0.6% increase in real terms… Continue reading Advertising Expenditure Almost £19 Billion In 2005
Flextech Television’s CEO, Malcolm Wall, has released an exclusive podcast on the company’s revamped website, flextech.co.uk, positioning himself as a media commentator.In the podcast, Wall will reveal his views on the importance of creating original content, PSB funding for Channel 4, the BBC licence fee and future broadcast modes.The podcast will be the first in… Continue reading Flextech Head Launches Media Commentating Podcast
Celltick is to launch the world’s first idle-screen mobile marketing platform, LiveScreen Media, which will enable brands and operators to reach millions of mobile users simultaneously.LiveScreen Media delivers teaser messages directly onto the phone’s idle screen when the handset is not in use, and these ads can take the form of sponsored content, brand campaigns… Continue reading Idle Mobile Screens To Become Marketing Platform
M:Metrics, the mobile marketing authority, has announced the deployment of its M:Meter, the first commercially-available mobile device meter designed to measure the behaviour of mobile content consumers in the UK and US.M:Metrics is the only research firm to measure the audience for mobile media and it has recruited more than 1,000 mobile phone users, who… Continue reading New Measurement System For Mobiles
Newly launched Channel 4 Radio is understood to have had preliminary conversations with industry body the Radio Advertising Bureau with a view to taking up membership.If Channel 4 does take up membership, it would join other RAB members including GCap Media, Emap Radio and Chrysalis Radio.Channel 4 Radio would be the most recent addition to… Continue reading Channel 4 Radio In Talks To Join RAB
BBC director general Mark Thompson is considering proposals to restructure and “streamline” the BBC, which could lead to the end of the controversial broadcast/production split.According to reports in the Guardian, Thompson is following on from the Corporation’s ‘Creative Future’ strategy launched earlier this year (see BBC Plans On-Demand Drive To Catch ‘Lost Generation’BBC Plans On-Demand… Continue reading BBC Could Face Further Upheaval
