More Uncategorised articles

Worldwide sales of consumer magazines were up by 100 million copies or 7.4% year on year in 2005, with the industry recording its highest rate of growth in sales for decades between 2004 and 2005.According to the World Advertising Resource Centre’s new Advertising Statistics Yearbook, more than 1.4 billion magazines were sold last year, with… Continue reading Global Consumer Magazine Sales Booming

ITV has signed a three-year deal, starting next season, to show the final stages of the UEFA Cup in an agreement believed to be worth £25 million.The deal covers the 2006-7 to 2008-9 seasons and will give ITV exclusive broadcast rights for the quarter-finals, semi-finals and final of the tournament. In addition, the broadcaster gains… Continue reading ITV Gets UEFA Cup Rights

Yahoo! properties in the UK, Ireland and Europe are now compliant with the IAB’s global web measurement standards, independently certified by the introduction of regular ABC Electronic ad serving audits.Features of the audits include ensuring consistent elimination of non-human activity from counting of ad impressions and measuring the ad impression using browser-based tracking as near… Continue reading Yahoo! Complies With IAB Global Web Measurement Standards

UBC Media has raised £3 million in order to invest in digital music download technology that allows listeners to buy music from radio stations via a handheld mobile device.The songs will be available for download from digital radio stations, with reports in the trade press putting the cost of each song at £1.25 (60p more… Continue reading UBC Media To Invest In Digital Radio Download Technology

Last night’s eight o’clock match between Ukraine and Switzerland drew millions of viewers to BBC1, even though it might well have been the dullest match of the tournament so far.A peak adult audience of 8.4 million adults watched the Swiss and Ukrainians attempting to edge their way to a quarter final match against Italy. An… Continue reading 8.4 Million Watch Bore Draw On BBC1

Advertising agencies are increasingly looking to charge fees for their services as commission-based revenue takes a tumble, according to a new report from ISBA.ISBA, the representative body for UK advertisers, and the Advertising Research Consortium are set to launch their fourth ‘Paying for Advertising’ study, focusing on how the major advertisers are paying their creative… Continue reading Ad Agencies Look To Charging Fees For Services

David Brennan will take on the new role of research and strategy director at television marketing body Thinkbox.Brennan will start in September, leading a team of strategists and researchers to ensure the information and advice coming from the television body is authoritative and informative.Brennan has 25 years experience in media research, marketing and content development.… Continue reading Thinkbox Appoints Research And Strategy Director

One of Europe’s leading specialist music websites, NME.com, has signed a major deal with Sony Walkman to launch a competition to find new and unknown bands in Britain.The contest, known as the Walkman NME Breaking Bands competition, is part of NME.com’s 10th anniversary celebrations. Any band with access to the NME.com site will be able… Continue reading NME.com Launches Music Talent Quest With Sony Walkman

Times newspapers will run further text offers after the remarkable success of a recent free DVD via text message promotion, which generated 100,000 responses via mobile phones.The promotion ran in both the Times and the Sunday Times, offering children’s films like Alice In Wonderland, The Railway Children and The Jungle Book to readers who sent… Continue reading Times Newspapers To Run More Text Message DVD Promos

Cartoon Network will make its first foray into bespoke broadband content with the imminent launch of its new paid-for broadband television service.SuperCartoonNetwork.co.uk will be launched by the end of the year, with the network’s parent company Turner Broadcasting Systems partnering with digital rights company Premium TV.The move sees Cartoon Network following the likes of the… Continue reading Cartoon Network To Move Into Broadband TV Market