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The Evening Standard‘s display advertising sales director, Alan Brydon, has left the newspaper after almost four years in the job.It is not known if Brydon has a new position to move to, but his name has been linked with plans for the proposed News International freesheet, now registered as thelondonpaper.NI has appointed a headhunter to… Continue reading Brydon Exits Evening Standard Ad Sales

ITV has unveiled its line-up for September/October, with a host of big hitters returning to our television screens in the hope of rescuing the channel from what investment bank Morgan Stanley has called a “spiral of despair”.Caroline Quentin returns in the award-winning comedy/drama Life Begins alongside Alexander Armstrong, while the irrepressible David Jason dons his… Continue reading ITV Wheels Out Big Guns For Autumn

Advertisers will now have the chance to test their magazine creative work with the launch of IPC Advertising’s first major online creative testing facility for magazine advertisers in the UK.IPC Advertising will be working with Hamburg-based MediaAnalyser, who specialise in creative ways to manage and improve the quality of visual communications.The facility will offer advertisers… Continue reading Magazine Advertisers Given Chance To Test Creative Work

As national daily newspapers see their readership figures slide, the Guardian has developed a new method of staying on top of changing consumer patterns with the launch of a downloadable and printable A4 PDF document.The free 8 to 12-page file, labelled G24, will be updated every 15 minutes and will feature news content from the… Continue reading Guardian Stays Ahead With Downloadable Format

The “free” broadband war has stepped up a notch with the launch of BT Total Broadband, a comprehensive package that includes services such as the planned television service, BT Vision.The package involves fast download speeds, internet voice and video calls, and a suite of security software, all brought together through BT Home Hub. BT Total… Continue reading BT Joins “Free” Broadband Battle

The BBC may not get the full over-inflated rise in the licence fee that it is claiming, culture secretary Tessa Jowell has said.Jowell has indicated that high wages could be a key factor in this, saying she would look into the BBC’s wage costs as she assesses the level at which the licence fee should… Continue reading BBC May Not Get Expected Rise In Licence Fee

ITN is to receive a £1 million boost from shareholders and has unveiled a rebrand which will see each division given its own identity, with news, consultancy, production divisions, archive and multimedia operations all included.The £1 million will go to ITN On, the company’s 3G and broadband business, and the ITN archive service, ITN Source.… Continue reading £1 Million And Rebrand For ITN

The first interactive ad campaign to be launched across Freeview has had 9-10% of viewers pressing their red buttons, reveal newly released figures from ITV.The T-Mobile ad, the first from ITV and Emuse’s interactive ad initiative, has allowed advertisers to target the seven million Freeview households in addition to the digital satellite homes where the… Continue reading Results For First Freeview Interactive Ad

Kiss FM, Emap’s Urban commercial radio station, has been fined a record £175,000 by Ofcom after the communications regulator upheld complaints about offensive and intrusive behaviour.The ten complaints, lodged at various points over 2005, concerned the scheduling of inappropriate material such as offensive language and sexual content, and ‘prank-calls’ where the ‘victim’ had not consented… Continue reading Kiss FM Gets Record Fine For ‘Offensive And Intrusive’ Behaviour

Measuring online adspend will become more accurate, as Nielsen Media Research and Nielsen//NetRatings collaborate to expand their coverage to almost 600 websites.Combining Nielsen//NetRatings AdRelevance data with Nielsen Media Research expenditure methodology, information on internet share of voice via the Nielsen Media Research suite of products should significantly improve.The new methodology brings Nielsen Media Research cost… Continue reading Online Adspend Measurement Set To Improve