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Measuring online adspend will become more accurate, as Nielsen Media Research and Nielsen//NetRatings collaborate to expand their coverage to almost 600 websites.Combining Nielsen//NetRatings AdRelevance data with Nielsen Media Research expenditure methodology, information on internet share of voice via the Nielsen Media Research suite of products should significantly improve.The new methodology brings Nielsen Media Research cost… Continue reading Online Adspend Measurement Set To Improve

As national daily newspapers see their readership figures slide, the Guardian has developed a new method of staying on top of changing consumer patterns with the launch of a downloadable and printable A4 PDF document.The free 8 to 12-page file, labelled G24, will be updated every 15 minutes and will feature news content from the… Continue reading Guardian Stays Ahead With Downloadable Format

Broadcasters will lose millions of pounds if the pre-9pm ban on high fat salt sugar (HFSS) advertising aimed at children is introduced, said the IPA.The Institute has labelled the potential ban as “sensationalist, misguided and unjustified” and has said it will not solve the problem of obesity.“Food advertising is already a declining sector. It has… Continue reading IPA Says HFSS Ad Ban Will Cost Millions For Broadcasters

Australia’s gallant 2-0 defeat to current cup holders Brazil was the most watched World Cup match of the weekend, netting a whopping eight-and-a-half million adult viewers at its peak for ITV1.Almost half of television-watching adults were glued to the exhilarating match on Sunday evening, as the boys in blue held a decidedly lacklustre Brazil at… Continue reading Brazil V Oz Grabs Weekend’s Best Viewing Figures

Freeview could be set to overtake satellite by the end of the year if it continues its current rate of growth. The service currently reaches 27.3% of all households, with satellite reaching 31.5%.Digital terrestrial recorded a year-on-year increase of 8.3% in market share, with digital satellite recording a 2% increase, according to the Trends in… Continue reading Freeview Could Overtake Satellite By End Of Year

BSkyB is aiming to secure the rights to show Premier League football games on mobile phones, giving the broadcaster television, online and mobile rights if its bid is successful.Mobile networks are shying away from bidding for the exclusive rights, but west London based sports production group TWI is set to challenge Sky.The right to put… Continue reading BSkyB In Bid To Secure Premier League Match Rights For Mobiles

UK visitors to sports and gambling websites peaked during the second half of Thursday’s big match between England and Paraguay, with 230,000 people visiting them between 6pm and 7pm, according to research from Nielsen//NetRatings.As was the case the day of the England v Paraguay game, one in ten people online last Thursday visited a sports… Continue reading Football Fans Flock To Websites

ITV and Pact have agreed new terms of trade in the area of new media rights which will allow audiences to access ITV’s most popular programmes throughout the run of a series or up to 30 days after a programme has been broadcast.The deal means viewers will be able to watch repeats of the programmes… Continue reading New Media Rights Deal For ITV

The England v Trinidad and Tobago match on ITV1 last night drew in a massive 14.5 million adult viewers (a 75% audience share) and averaged 9.9 million adults throughout the match (66% of all adult viewers).England’s hard fought win was easily the night’s big winner, with an hour long Eastenders the only other programme coming… Continue reading England Match Wins It For ITV1

BARB is investing in new people metering equipment that will identify time-shift viewing from other systems of disc playback such as PVR/DVRs and DVD recorders.The new metering technology, which was extensively tested by the research board last year, will complement BARB’s recent introduction of reporting from Sky+ homes. The appliance is the ‘Unitam’ people meter… Continue reading BARB Gets New Meters For Changing Broadcast Consumption