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The IPA’s ethical policy group, previously know as the Watchdog Group, is to re-launch as the Ethcom Group in order to re-emphasise its role in promoting “ethical consumerism” through balancing the rights to advertise freely with responsible behaviour.The Ethcom Group will advise on ethical policy and, as part of its wide remit, will encourage debates… Continue reading IPA’s Watchdog Group To Re-launch As Ethcom

GCap Media’s Planet Rock station will follow Capital Radio will a “no more than two ads in a row” policy from 26 June.Recent research conducted by Advertising Research Company Ipsos showed that ad effectiveness has improved by a significant 38% on Capital Radio since the policy was introduced (see Capital Ad Breaks Boost Cut-Through). GCap… Continue reading Planet Rock To Adopt ‘Two Ad’ Policy

Audiences in the US are more likely to download television programmes that contain advertising than pay for versions of the same shows without it, according to network executives.A report in the FT said the findings are among the first in examining viewing habits since programmes were made available to consumers over a variety of digital… Continue reading Free Ad-Supported TV Downloaded More Than Paid Content in US

The Advertising Standards Authority is launching an investigation into the Big Brother ‘golden ticket’ competition amid claims that the draw was a fix.The watchdog is launching the investigation after receiving complaints from viewers and newspapers claiming that the competition’s eventual winner, Suzie Verrico, knew she would be entering the house before she was selected “at… Continue reading ASA To Investigate BB Golden Ticket ‘Fix’

Rosemary Gorman has replaced Alan Brydon as display ad director at the Evening Standard, following his departure from the newspaper yesterday.Gorman comes from sister newspaper the Daily Mail where she is currently head of client sales. She was formerly managing partner of Zenith Media, which she left in July 1999 to join the Daily Mail.Further… Continue reading Brydon’s Replacement Announced

M:Metrics, the mobile marketing authority has announced the deployment of its M:Meter, the first commercially-available mobile device meter designed to measure the behaviour of mobile content consumers in the United Kingdom and US.M:Metrics, is the only research firm to measure the audience for mobile media and it has recruited more than 1,000 mobile phone users,… Continue reading New Measurement System For Mobiles

Channel 4 will be the first major UK broadcaster to simulcast its television output online, according to chief executive Andy Duncan.The new broadband simulcast will be available to PC users from 27 June via the channel4.com website. Registered users will be able to access a streamed live version of the Channel 4 schedule, allowing them… Continue reading C4 First To Simulcast TV Content Online

England’s nail biting 2-2 draw with Sweden in Cologne was the most watched match of the World Cup so far, pulling in a staggering 17.9 million adult viewers or an average of 57% of the adult television viewing population.As Michael Owen suffered an agonising knee injury, which has surely ended his Cup campaign, ITV1 scored… Continue reading England Score With Biggest World Cup Viewing Figures

MediaTel Group is pleased to announce the fifth in its successful seminar series, ‘The Future Of The National Press’, featuring several high-profile guests including event chair and BBC media correspondent Torin Douglas, a panel debate and audience Q&A session.With newspapers feeling the effects of declining readership figures, MediaTel Group’s seminar and debate will focus on… Continue reading MediaTel Group To Hold ‘The Future Of The National Press’ Seminar

ITV will deliver “efficiency savings” of £100 million by the end of 2008 through “business re-engineering and operational reviews”, according to the latest trading update from the broadcaster.It will also launch a +1 channel for ITV2 on satellite and cable next year, fuelling speculation that the launch will be a holding platform for a new… Continue reading ITV To Undertake Cost-Cutting Restructure