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Only one in eight viewers believe television commercials are truthful and accurate, according to new research by ITV.The ITV research (featured in its corporate responsibility report) suggests that advertisers, who spend £3.4 billion every year in the UK on promoting products on television, need to go back to basics and work on viewer trust.Of 4,000… Continue reading Trust In ITV Ads Low

BBC One triumphed over ITV1 and Channel 4 last night, with New Tricks taking the majority of adult viewing share over the final of X Factor: Battle Of The Stars and Big Brother.New Tricks is proving itself as a consistently high-rating drama – the first series, screened in 2004, was BBC One’s highest rating new… Continue reading BBC One Brings Home The Bacon

Chrysalis Radio is to launch a bespoke podcast production service, Chrysalis Content, which allows companies to produce their own tailored audio programmes.The podcasts can be hosted either on a Chrysalis website or a client company website, to be downloaded and listened to on the consumer’s PC or transferred to a portable MP3 player.The launch of… Continue reading Chrysalis Announces Bespoke Podcast Service

A delegation of Labour MPs, led by sponsor of the Children’s Food Bill, Mary Creagh, has today met the communications regulator Ofcom to demand a pre-9pm ban on junk food advertising aimed at children.Ms Creagh, MP for Wakefield, has today tabled an Early Day Motion calling on Ofcom to give equal weight to the 9pm… Continue reading MPs Demand Junk Ad Ban From Ofcom

Customer magazines can grab the attention of hard-to-reach audiences and put brands in touch with consumers across many demographics, according to new findings from the Association of Publishing Agencies (APA).The APA Advantage Study, which examines the effectiveness of customer magazines, shows that these publications can improve brand consideration across many sectors and different age groups.Although… Continue reading Customer Magazines Appeal Across The Board

Matt Teeman will take over from Ashley Munday as director of advertising sales at BBC Magazines.Teeman, who has been acting director since December, will oversee a team of 100 plus ad sales professionals and will be responsible for advertising revenue for over 25 magazines.UK market-leading titles include Radio Times, Good Food, Top Gear, Top of… Continue reading Teeman New Director of Advertising At BBC Mags

A gigantic goalkeeper will greet football crazy fans as they arrive at one of the main entry points to this summer’s World Cup.Oliver Kahn, the second-choice goalkeeper of the German national team, has been recreated as a 65 metre wide 18 metre high behemoth, leaping across the four lane highway at Munich Airport.The huge structure… Continue reading Attack Of The 65 Metre German Goalkeeper

The Times newspaper will shortly launch a television service, Times TV, said News International chairman Less Hinton at the World Newspaper Congress in Moscow today.The television venture will be sponsored by computer company Cisco Systems and the service will have aggregated content provided by partners. News International also publishes the Sun and News of the… Continue reading Times Newspaper To Launch Times TV

talkSPORT, the UK’s most popular commercial speech radio station, has struck a deal with German regional broadcasting chiefs to broadcast across the nation’s DAB digital radio airwaves during what promises to be a cracking World Cup.This means that soccer-crazy fans will be able to listen to English radio in Germany for up to the minute… Continue reading talkSPORT To Broadcast From Germany

HomeChoice, the broadband, telephone and IPTV provider, looks as if it will have to cut its sale price from a hoped for £200 million after its owners received offers nearer the £50 million mark.Investment bank Credit Suisse First Boston are handling the sale for Video Networks, the company behind HomeChoice, who last year reported a… Continue reading HomeChoice Could Cut Sale Price