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The World Cup coverage was the runaway network winner on Saturday night, with England’s victory over Paraguay netting a whopping 74% of adult viewers for BBC1, peaking at over 11 million.As barbecues smoked and beer was guzzled, millions tuned in to see the boys in red and white sizzling in the German sun. The 1-0… Continue reading World Cup Coverage Is Big Weekend Winner

Alice Cooper will join GCap Media’s award-winning Planet Rock as its new breakfast DJ.The eyeliner clad, theatrical shock rocker will start his show at the beginning of July, airing 6-9am weekdays with a ‘best of” scheduled for between 10am and 1pm on Sundays.The leather wearing music veteran will present the show from Phoenix, Arizona in… Continue reading Planet Rock Signs Shock Rocker Alice Cooper

The BBC, Five, ITV and Channel 4 are pooling their resources to launch the UK’s first high definition (HD) trial broadcasts to terrestrial aerials.A joint statement released by the broadcasters said that 450 people are involved in the test which, if successful, could mean HD broadcasts on the highly popular freeview service (see Digital Television… Continue reading Broadcasters Could Bring HDTV To Freeview

Sky is believed to be considering the launch of a new sports channel to go with its existing four, after being awarded a new TV licence under the name Sky Sports 4.Its current channels include Sky Sports 1, 2, 3, and Sky Sports Xtra and it has rights for major sports such as football (see… Continue reading Sky Considering Launch Of New Sports Channel

The Digital Radio Development Bureau (DRDB) is to launch its first press advertising campaign this month, with a series of ads appearing in a broad cross section of national newspapers.The content driven ads will highlight the range of programming available on DAB digital radio stations and will mostly appear around television listings and in weekend… Continue reading DRDB Launches First Press Ad Campaign

The renewal of Viacom Outdoor’s London Underground contract (see Viacom Clinches Tube Contract) will ignite the digital revolution in Outdoor advertising, according to chief executive Tom Goddard.Speaking last night at an event to launch Viacom Outdoor’s vision for the Tube, company heads said it was the beginning of an exciting new phase of change. Mr… Continue reading Viacom Tube Contract To Lead Digital Ad Revolution

The IPA has accused Channel 4 of strong-arm airtime sales negotiating tactics, saying they have netted the broadcaster up to £65 million in extra revenue over the past year.The Institute of Practitioners in Advertising, which represents advertising agencies accounting for 85% of UK advertising, has accused Channel 4 of exploiting the contract rights renewal regime… Continue reading IPA Hits Out At ITV’s Commercial Rivals

Advertising on the international version of the BBC’s news website would harm the corporation’s global reputation for impartiality and distinctiveness, say BBC staff.BBC staff do not want advertising on the website, and more than 150 members have sent a letter to director general, Mark Thompson, saying so.Signatories include senior television correspondents Caroline Wyatt, David Willey… Continue reading BBC Staff Say No To Website Ads

Ofcom has revised the data and modelling it is using in the consultation on the restriction of television advertising of food and drink products to children.Ofcom expects the changes to decrease the costs to broadcasters of each of the proposed policy packages outlined in the consultation document and also to decrease the cost to broadcasters… Continue reading Ofcom Revises Junk Food Advertising Data

IBM is to launch Bluetooth hotspots throughout London to enable mobile phone users to keep track of Wimbledon tennis matches.Passers-by will be able to be updated on match scores when hotspots around Liverpool Street station and other as yet unnamed areas go live at the beginning of the Wimbledon fortnight.This latest announcement is part of… Continue reading Bluetooth Hotspots For Wimbledon