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Advertising on the international version of the BBC’s news website would harm the corporation’s global reputation for impartiality and distinctiveness, say BBC staff.BBC staff do not want advertising on the website, and more than 150 members have sent a letter to director general, Mark Thompson, saying so.Signatories include senior television correspondents Caroline Wyatt, David Willey… Continue reading BBC Staff Say No To Website Ads

Ofcom has revised the data and modelling it is using in the consultation on the restriction of television advertising of food and drink products to children.Ofcom expects the changes to decrease the costs to broadcasters of each of the proposed policy packages outlined in the consultation document and also to decrease the cost to broadcasters… Continue reading Ofcom Revises Junk Food Advertising Data

IBM is to launch Bluetooth hotspots throughout London to enable mobile phone users to keep track of Wimbledon tennis matches.Passers-by will be able to be updated on match scores when hotspots around Liverpool Street station and other as yet unnamed areas go live at the beginning of the Wimbledon fortnight.This latest announcement is part of… Continue reading Bluetooth Hotspots For Wimbledon

Kids are influencing their parents more and more when it comes to new technology, passing on knowledge to technophobic parents and letting them know which in-demand items are cool or not.Jointly commissioned research from Viacom Brand Solutions, the media sales house, and Nickelodeon UK, the kids’ television network, showed that parents are increasingly using their… Continue reading Kids A Big Influence On Parents

Channel 4’s Big Brother last night reasserted itself with more than 20% of the adult viewing share, now that X Factor: Battle Of The Stars has departed our screens.Over four million adult viewers tuned in to BB last night. Nominations will be shown tonight; newcomer, the cross-dressing Sam, and hyper-whiney Nikki will be up for… Continue reading Big Brother Benefits From X Factor Departure

A new on-demand broadband service is being launched by Flextech Television, the content division of Telewest Broadband, which will give viewers access to LIVINGtv and Bravo programmes online.The service enables users to download episodes of their favourite series direct to their PC, with popular shows such as Most Haunted and Real Football Factories available to… Continue reading Flextech Launches Broadband On-Demand Service

More people are watching digital television in the UK than ever before, according to Ofcom’s latest Digital Progress Report.Digital television viewing in the first quarter of 2006 in the UK was up from 69.5% at the end of 2005 to 72.5% or 18.2 million. For the first time, digital terrestrial households exceeded analogue terrestrial only… Continue reading Digital Television Thriving In The UK

Viewing habits of hard-to-reach television audiences may be easier to understand thanks to the launch of a new series of profile DVDs by TV marketing body, Thinkbox.TV Bites is a series of in-depth television audience profiles, packaged as bite-sized 10-minute movies to be distributed on DVD. The programmes use expert analysis to provide information to… Continue reading Thinkbox DVD Series To Aid Advertisers

Advertising revenue at ITV1 could fall by as much as 23% next month, according to media buyers.Britain’s leading commercial channel is expected to see disappointing figures for June, with revenue perhaps falling 3 to 5% year on year in the run up to the World Cup.Many advertisers were deliberately avoiding the World Cup months while… Continue reading ITV Ad Revenue To Tumble

Customer magazines can grab the attention of hard-to-reach audiences and put brands in touch with consumers across many demographics, according to new findings from the Association of Publishing Agencies (APA).The APA Advantage Study, which examines the effectiveness of customer magazines, shows that these publications can improve brand consideration across many sectors and different age groups.Although… Continue reading Customer Magazines Appeal Across The Board