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Sir Martin Sorrell, Chief Executive of WPP, says that the internet will not take over from traditional media as the primary method for advertisers to reach their audience.Speaking in The Times he said that the continuing strength of the internet does not mean that it will eventually “displace” traditional advertising platforms, even though online adspend… Continue reading Internet Will Not Destroy Traditional Advertising

X Factor: Battle Of The Stars was the winner of last night’s battle of the Reality TV behemoths, picking up 5.3 million adult viewers as busty page-three stunner Michelle Marsh was voted off the celebrity talent contest.X Factor‘s 26.8% adult audience share was comfortably higher than that of Big Brother, which could only manage 21%,… Continue reading X Factor Beats Big Brother

The chief executive of the Office of Fair Trading (OFT), John Fingleton, has said current arrangements for distributing newspapers and magazines, that award local monopolies to wholesalers, may harm consumers and are difficult to justify in terms of competition law.The OFT has just published its revised draft opinion (see Newspaper Society Pushes OFT On Magazine… Continue reading OFT Examines Press Distribution

Google is planning to put a new version of its search engine on television screens with the aim of allowing viewers to “have access to everything”.Eric Schmidt, chief executive of Google, told Business Online that the company believes it can offer a world-beating electronic programme guide which gives viewers with a broadband connection access to… Continue reading Google’s Paid Search Could Head For Television

The BBC has signed an exclusive deal with Infront Sports & Media, the company responsible for the worldwide marketing and sales of the broadcast rights to the World Cup, to allow viewers to watch its games live on broadband.All of the BBC’s group games will be available to stream on its World Cup homepage, as… Continue reading BBC To Show World Cup Games Live On Broadband

Top Up TV, the independent company set up to offer Freeview customers the chance to ‘top up’ their channels for a small monthly payment, has gone into voluntary liquidation.The south west London based company, which was founded in 2003, has placed itself into voluntary liquidation after undergoing a corporate restructuring and name change to Minds… Continue reading Top Up TV No More

Many older people in Britain do not understand new digital technology, says recent research by media regulator Ofcom.The study, which included more than 3,000 respondents, showed 77% of people over 65 and 73% of retired people do not keep informed about new developments in technology and are the least likely group in society to understand… Continue reading Industry Not Doing Enough For Whole Of Society

Eastenders and England’s last friendly before the World Cup ensured BBC1 was last night’s hands-down winner in the viewing stakes.Over eight-and-a-half million adults (39.4% of the viewing share) tuned in to see Peter Crouch’s post-goal robotic jig and the home team beat Hungary 3-1. Eastenders, with almost eight million adult viewers, won the biggest audience… Continue reading Soap and Footy Make BBC1 Clear Winner

Capital Radio’s marketing director, Carl Lyons, has resigned from the GCap-owned radio station without another job to go to.It is understood that he plans to return to the new media sector, having joined Capital in 2003 to launch the Johnny Vaughan Breakfast Show. As an experienced brand marketer, Lyons was responsible for brand strategy through… Continue reading Lyons Leaves Capital

Mark Thompson, director general of the BBC, yesterday said that the corporation was the only European group capable of taking on media giants Google and AOL.He made the comments in an interview with the Financial Times where he stressed the importance of the BBC’s continuing overseas expansion, stressing that it was not being funded by… Continue reading BBC Director General Outlines Ambition