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TV ratings body BARB is set to test a prototype device for measuring interactive TV viewing.The device, developed by BBC Research and Development, is a form of visual barcoding that tracks viewer interaction with iTV applications through a unique tag inserted on each page.However the news means that BARB is still a long way off… Continue reading BARB To Trial iTV Barcoding

More than £1billion will be spent over the next fortnight by football crazy fans eager to see their heroes bring back the biggest prize in sport via state-of-the art equipment.New research by Direct Line Home Insurance says that one in five football fans (18%) in Britain will be splashing out on over a million widescreen… Continue reading World Cup Fever Grips Widescreen Viewers

Britain looks set to take a another step towards high definition, broadband utopia, with the announcement by Avanti Screenmedia that its new satellite will provide hundreds of TV channels in eye-popping clarity, as well as high speed internet to remote areas out of reach for current internet providers.The company has begun development of the Hylas… Continue reading Satellite Broadband To Piggyback HD Signals

The annual MediaTel Group Charity Sports Quiz was staged last night at MediaTel Group’s Regent Street offices, with ZenithOptimedia (aka Banzai Bully’s Special Prize) defending their title impressively to finally win by over 20 points from the News of The World’s Fake Sheikhs, and a point further back Viacom Outdoor’s 20% Up Year on Year.Teams… Continue reading ZenithOptimedia Claims Victory In MediaTel Group Sports Quiz

Channel 4 is to litter the airwaves with swearwords this summer, as foul-mouthed chef Gordon Ramsay returns with the F-Word, while new animation show Modern Toss brings its own brand of expletive-fueled comedy to the channel’s summer schedule.As in previous series, Ramsay’s new programme will feature culinary tips, as well as consumer stories telling viewers… Continue reading F-Word Returns To Spearhead Channel 4’s Summer

Market-research organisation Ipsos, new owners of opinion-pollsters MORI, has announced revenue figures of €188 million (£128 million) for the first quarter of 2006. This represents a 31% increase on the same quarter last year and the highest quarterly figures in five years.The 31% increase includes organic growth of just over 9%, but the impressive figure… Continue reading Revenues Rise For Researchers

US search engine Google is the most loved brand, according to a survey carried out by the communications company Joshua in conjunction with Marketing Magazine.It gained 31.6% of the vote, with Tesco in second place on 28.6%, while budget supermarkets Lidl and Kwik Save were the least popular stores.Mathew Howells, a director at Joshua, said… Continue reading We All Go Ga-Ga Over Google

Rookie TV-commercial producers now have an up-to-the-minute bible to see them through the minefield of ad-making, from budgeting and briefing to payments and post-production.Trade associations ISBA (representing advertisers), the IPA (representing agencies) and APA (representing commercial producers) have just released their updated version of Producing Advertising Commercials (PAC), the jointly-published guide that details best-practice in… Continue reading ISBA Does It By The Book

Cash point specialist ATM:ad is to provide exclusive exposure to British Airways within airports, across the City and in corporate locations as part of a landmark deal to promote the airline.The long-term holding is designed to consistently target business travellers on a one to one basis, tying in with the airline’s £100 million investment in… Continue reading BA Signs ATM Specialist For Business Blitz

An interactive war is on the cards as Five, Channel 4 and IDS look set to join ITV in a cross platform interactive advertising operation that could challenge BSkyB’s domination of the field.Emuse Technologies has already signed ITV as the first partner for its service, which offers advertisers interactive bandwidth on Freeview, cable, and Sky,… Continue reading Broadcasters Join Forces For iTV Alternative