More Uncategorised articles

Eastenders and England’s last friendly before the World Cup ensured BBC1 was last night’s hands-down winner in the viewing stakes.Over eight-and-a-half million adults (39.4% of the viewing share) tuned in to see Peter Crouch’s post-goal robotic jig and the home team beat Hungary 3-1. Eastenders, with almost eight million adult viewers, won the biggest audience… Continue reading Soap and Footy Make BBC1 Clear Winner

Capital Radio’s marketing director, Carl Lyons, has resigned from the GCap-owned radio station without another job to go to.It is understood that he plans to return to the new media sector, having joined Capital in 2003 to launch the Johnny Vaughan Breakfast Show. As an experienced brand marketer, Lyons was responsible for brand strategy through… Continue reading Lyons Leaves Capital

Mark Thompson, director general of the BBC, yesterday said that the corporation was the only European group capable of taking on media giants Google and AOL.He made the comments in an interview with the Financial Times where he stressed the importance of the BBC’s continuing overseas expansion, stressing that it was not being funded by… Continue reading BBC Director General Outlines Ambition

Internet advertising revenues reached a record $3.9 billion in the first quarter of 2006 in the US, reveals a new report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).This represents a 38% increase over Q1 2005 at $2.8 billion and a 6% increase over Q4 2005 at $3.6 billion, and follows on from the… Continue reading US Online Adspend Almost $4 Billion In Q1

Magazines have had their position in the purchasing mix further revealed in a new study by Other Lines of Enquiry for the Periodical Publishers Association (PPA), that goes some way to explaining consumer behaviour.Magazines were found to enjoy a high level of brand loyalty, with 73% of purchasers buying the same titles on a regular… Continue reading High Level Of Loyalty For Magazines

Big Brother failed to perform last night, but surprisingly it was not the celebrities on ITV1’s The X Factor: The Battle of the Stars who beat them.The big winner was in fact BBC1, as its show about ageing policemen, New Tricks, managed to pull in 7.6 million adult viewers, a 33.6% audience share.Big Brother, perhaps… Continue reading Big Brother Beaten By BBC1

Consumers are unaware of the true cost of switching to high definition television, with many of them unsure of the exact details of the technology, a survey by uSwitch.com has revealed.The survey shows that 2.6 million households plan to make the switch to HD television, but many could be confusing the technology, which gives vastly… Continue reading Consumers In The Dark Over HDTV

The Slingbox, a new electronics device that enables consumers to watch television by turning virtually any internet-connected, Windows-based computer into a personal television, is now available in the UK.The box, which is already available in the US and Canada, redirects or “placeshifts” a single live TV stream from a basic aerial connection, cable box, satellite… Continue reading Slingbox Swings Into Action

Barry Wood will join Emap Advertising in Scotland this summer in the new role of commercial director. The former Yahoo! head of specialist agency sales will join the group at their Edinburgh offices in July, leading an eight-strong sales team.Wood’s experience will be vital in leading the team, who will be managing and delivering creative… Continue reading Wood Bolsters Emap Scotland

BSkyB, in a joint bid with BT, has won ‘near-live’ rights to 242 FA Premier League Matches with a three-year £84.3m deal covering the 2007-08 to 2009-10 seasons.BSkyB will be able to show full delayed coverage or extended highlights of all Barclays Premiership matches which are not broadcast live.Vic Wakeling, managing director of Sky Sports,… Continue reading ‘Near-Live’ Football For Sky And BT Vision