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Mark Thompson, director general of the BBC, yesterday said that the corporation was the only European group capable of taking on media giants Google and AOL.He made the comments in an interview with the Financial Times where he stressed the importance of the BBC’s continuing overseas expansion, stressing that it was not being funded by… Continue reading BBC Director General Outlines Ambition

Internet advertising revenues reached a record $3.9 billion in the first quarter of 2006 in the US, reveals a new report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).This represents a 38% increase over Q1 2005 at $2.8 billion and a 6% increase over Q4 2005 at $3.6 billion, and follows on from the… Continue reading US Online Adspend Almost $4 Billion In Q1

Freeview will lead the analogue switch-off in Britain, with 60% of all new digital homes taking the service in 2006 and 2007, the latest report by ZenithOptimedia predicts.The report states that Freeview will become the largest digital platform in the UK, overtaking Sky Digital. 70% of television homes were digital at the end of 2005… Continue reading Freeview To Overtake Sky In Analogue Switch-Off

HMV is placing a series of advertisements in national newspapers and magazines which allow consumers to respond to them immediately and buy CDs, DVDs and games directly from their mobile phones.The advertisements, to be printed from June 5, will have a unique ordering code for new music, film and game titles. All the customer has… Continue reading HMV To Launch Mobile Purchase Ads

Egmont and Disney Publishing Worldwide have announced the launch of a new monthly magazine for girls aged five to seven, Disney Fairies, opening up a new avenue for advertisers.An extensive marketing campaign within Egmont’s Daisy magazine and their other titles, reaching a collective readership of over 300,000, will support the new publication. Egmont will also… Continue reading New Magazine Opens Up Ad Opportunity

Mobile media company 3 is to launch an irreverent World Cup themed show on its mobile TV service, with previews and reviews of the tournament’s action every day throughout the event.The show, called Berlin or Bust, which features stars like the Kaiser Chiefs and Ray Winstone and includes segments presented by Ally McCoist, will be… Continue reading 3 To Launch Mobile World Cup Show

Magazines have had their position in the purchasing mix further revealed in a new study by Other Lines of Enquiry for the Periodical Publishers Association (PPA), that goes some way to explaining consumer behaviour.Magazines were found to enjoy a high level of brand loyalty, with 73% of purchasers buying the same titles on a regular… Continue reading High Level Of Loyalty For Magazines

Big Brother failed to perform last night, but surprisingly it was not the celebrities on ITV1’s The X Factor: The Battle of the Stars who beat them.The big winner was in fact BBC1, as its show about ageing policemen, New Tricks, managed to pull in 7.6 million adult viewers, a 33.6% audience share.Big Brother, perhaps… Continue reading Big Brother Beaten By BBC1

Consumers are unaware of the true cost of switching to high definition television, with many of them unsure of the exact details of the technology, a survey by uSwitch.com has revealed.The survey shows that 2.6 million households plan to make the switch to HD television, but many could be confusing the technology, which gives vastly… Continue reading Consumers In The Dark Over HDTV

The Slingbox, a new electronics device that enables consumers to watch television by turning virtually any internet-connected, Windows-based computer into a personal television, is now available in the UK.The box, which is already available in the US and Canada, redirects or “placeshifts” a single live TV stream from a basic aerial connection, cable box, satellite… Continue reading Slingbox Swings Into Action