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Vodafone has reported an overwhelming take-up for their mobile TV service, launched last year with BSkyB. Sky Mobile TV, which is streamed straight to mobiles so it doesn’t need to be downloaded, has signed up over 100,000 subscribers, and now experiences over 70,000 streams per day.Speaking to delegates at MEM2006, the annual Mobile Entertainment Forum… Continue reading TV To Go

Text messaging football fans should be careful that their thumbs don’t drop off, after a staggering 120 million messages were sent on FA Cup final day (May 13) and a whopping 124 million on Champions League final day (May 17).Figures revealed by the Mobile Data Association (MDA), show that 104 million texts were sent per… Continue reading Text Messaging Continues To Grow

Business magazines have retained their position as an invaluable source of information despite the boom in online publishing, new research commissioned by Royal Mail reveals.The survey of UK business decision makers saw 92% say that printed magazines are as relevant as ever, stating that print copies would be their chosen route for receiving industry information… Continue reading Businessmen Prefer Print

Google has added video to its current catalogue of text, static image, banner and flash animation ads, which it provides to other sites.The search engine colossus plans to place online video ads on the many websites in US, Canada and Japan where it sells advertising, though for the moment they will not appear on Google’s… Continue reading A Commercial Break For Google

Outdoor media specialist Clear Channel has enhanced its portfolio with the acquisition of the UK arm of Van Wagner. Among 70 other prestigious sites, Van Wagner owns one of London’s most recognised landmarks, the LED screen in Piccadilly Circus.The acquisition brings two new formats to Clear Channel’s portfolio with the large format Mega 96-sheet and… Continue reading Outdoor Giants Are Clear Winners

Following an 18-month bidding process, Viacom has clinched a deal with Transport for London (TfL) to retain management of its outdoor advertising, as predicted earlier this month on NewsLine.Viacom beat rivals including JC Decaux to secure the contract – the world’s biggest ever outdoor deal thought to be worth £1.5 billion over eight and a… Continue reading Viacom Clinches Tube Contract

UK ISP Wanadoo will become Orange in a re-branding exercise by France Telecom costing an estimated £130 million.As part of the plan to homogenise the brand, there will be advertising campaigns across the media platforms to say goodbye to Wanadoo and welcome Orange. Three variants of the ads have been created to market the combined… Continue reading Wanadoo Makes Way For Orange

Google held on to the top place yet again in the US monthly search engine league, increasing its market share further in April.According to comScore Networks’ qSearch analysis for last month, 43.1% of all American searches were performed on Google’s sites. The search engine, which is so dominant that it has even spawned a new… Continue reading Google Giant Keeps On Growing

An independent study, commissioned by ITV, has hit out at the BBC’s bid to increase the licence fee by 2.3% above RPI.The study, by Indepen Consulting, said that the BBC, now headed by director general Mark Thompson who famously criticised the Corporation for being “awash in a jacuzzi of cash”, was deliberately underplaying its predicted… Continue reading BBC Berated For Huge Cash Claim

JCDecaux has continued its strong start to 2006 by retaining its outdoor advertising contract with BAA, in a deal worth £500 million (see JCDecaux Sees Strong Start To 2006).JCDecaux inherited the account in 1999, when it bought out Sky Sites. The new contract, which could last up to ten years, begins in April 2007 and… Continue reading BAA Continues With JCDecaux