Google has added video to its current catalogue of text, static image, banner and flash animation ads, which it provides to other sites.The search engine colossus plans to place online video ads on the many websites in US, Canada and Japan where it sells advertising, though for the moment they will not appear on Google’s… Continue reading A Commercial Break For Google
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Emap plans to create city-specific digital radio stations on the back of its existing brands.The new local stations will retain the media group’s already established brand identities such as Kiss and Kerrang but would feature local content and presenters for individual cities.The plans come amidst the news that the company has seen a 9% rise… Continue reading Emap Plans For Regional Radio Stations
ITV1 was last night’s big TV winner, with Coronation Street grabbing around 9 million viewers and more than 50% of the adult viewing share. The British Soap Opera Awards, which followed on from Corrie, held the attention of more than 5 and a half million soap-lovers, 27% of adult viewers.The first instalment of BBC’s two-part… Continue reading ITV1 Top In Last Night’s Telly
Network Rail is seeking bids for a publisher to produce and distribute a free afternoon paper at ten of London’s busiest stations.The paper could rival Associated Newspaper’s freesheet Metro, as well as the company’s paid-for evening paper The Evening Standard. It is planned to be distributed between 3pm and 9pm on weekday afternoons, prime commuting… Continue reading Bids Wanted For New Commuter Newspaper
UK ISP Wanadoo will become Orange in a re-branding exercise by France Telecom costing an estimated £130 million.As part of the plan to homogenise the brand, there will be advertising campaigns across the media platforms to say goodbye to Wanadoo and welcome Orange. Three variants of the ads have been created to market the combined… Continue reading Wanadoo Makes Way For Orange
Google held on to the top place yet again in the US monthly search engine league, increasing its market share further in April.According to comScore Networks’ qSearch analysis for last month, 43.1% of all American searches were performed on Google’s sites. The search engine, which is so dominant that it has even spawned a new… Continue reading Google Giant Keeps On Growing
An independent study, commissioned by ITV, has hit out at the BBC’s bid to increase the licence fee by 2.3% above RPI.The study, by Indepen Consulting, said that the BBC, now headed by director general Mark Thompson who famously criticised the Corporation for being “awash in a jacuzzi of cash”, was deliberately underplaying its predicted… Continue reading BBC Berated For Huge Cash Claim
JCDecaux has continued its strong start to 2006 by retaining its outdoor advertising contract with BAA, in a deal worth £500 million (see JCDecaux Sees Strong Start To 2006).JCDecaux inherited the account in 1999, when it bought out Sky Sites. The new contract, which could last up to ten years, begins in April 2007 and… Continue reading BAA Continues With JCDecaux
Outdoor media specialist Clear Channel has enhanced its portfolio with the acquisition of the UK arm of Van Wagner. Among 70 other prestigious sites, Van Wagner owns one of London’s most recognised landmarks, the LED screen in Piccadilly Circus.The acquisition brings two new formats to Clear Channel’s portfolio with the large format Mega 96-sheet and… Continue reading Outdoor Giants Are Clear Winners
Following an 18-month bidding process, Viacom has clinched a deal with Transport for London (TfL) to retain management of its outdoor advertising, as predicted earlier this month on NewsLine.Viacom beat rivals including JC Decaux to secure the contract – the world’s biggest ever outdoor deal thought to be worth £1.5 billion over eight and a… Continue reading Viacom Clinches Tube Contract
