More Uncategorised articles

ITV1 was last night’s big TV winner, with Coronation Street grabbing around 9 million viewers and more than 50% of the adult viewing share. The British Soap Opera Awards, which followed on from Corrie, held the attention of more than 5 and a half million soap-lovers, 27% of adult viewers.The first instalment of BBC’s two-part… Continue reading ITV1 Top In Last Night’s Telly

Network Rail is seeking bids for a publisher to produce and distribute a free afternoon paper at ten of London’s busiest stations.The paper could rival Associated Newspaper’s freesheet Metro, as well as the company’s paid-for evening paper The Evening Standard. It is planned to be distributed between 3pm and 9pm on weekday afternoons, prime commuting… Continue reading Bids Wanted For New Commuter Newspaper

Vodafone has reported an overwhelming take-up for their mobile TV service, launched last year with BSkyB. Sky Mobile TV, which is streamed straight to mobiles so it doesn’t need to be downloaded, has signed up over 100,000 subscribers, and now experiences over 70,000 streams per day.Speaking to delegates at MEM2006, the annual Mobile Entertainment Forum… Continue reading TV To Go

Text messaging football fans should be careful that their thumbs don’t drop off, after a staggering 120 million messages were sent on FA Cup final day (May 13) and a whopping 124 million on Champions League final day (May 17).Figures revealed by the Mobile Data Association (MDA), show that 104 million texts were sent per… Continue reading Text Messaging Continues To Grow

Business magazines have retained their position as an invaluable source of information despite the boom in online publishing, new research commissioned by Royal Mail reveals.The survey of UK business decision makers saw 92% say that printed magazines are as relevant as ever, stating that print copies would be their chosen route for receiving industry information… Continue reading Businessmen Prefer Print

Google has added video to its current catalogue of text, static image, banner and flash animation ads, which it provides to other sites.The search engine colossus plans to place online video ads on the many websites in US, Canada and Japan where it sells advertising, though for the moment they will not appear on Google’s… Continue reading A Commercial Break For Google

UK ISP Wanadoo will become Orange in a re-branding exercise by France Telecom costing an estimated £130 million.As part of the plan to homogenise the brand, there will be advertising campaigns across the media platforms to say goodbye to Wanadoo and welcome Orange. Three variants of the ads have been created to market the combined… Continue reading Wanadoo Makes Way For Orange

Google held on to the top place yet again in the US monthly search engine league, increasing its market share further in April.According to comScore Networks’ qSearch analysis for last month, 43.1% of all American searches were performed on Google’s sites. The search engine, which is so dominant that it has even spawned a new… Continue reading Google Giant Keeps On Growing

An independent study, commissioned by ITV, has hit out at the BBC’s bid to increase the licence fee by 2.3% above RPI.The study, by Indepen Consulting, said that the BBC, now headed by director general Mark Thompson who famously criticised the Corporation for being “awash in a jacuzzi of cash”, was deliberately underplaying its predicted… Continue reading BBC Berated For Huge Cash Claim

JCDecaux has continued its strong start to 2006 by retaining its outdoor advertising contract with BAA, in a deal worth £500 million (see JCDecaux Sees Strong Start To 2006).JCDecaux inherited the account in 1999, when it bought out Sky Sites. The new contract, which could last up to ten years, begins in April 2007 and… Continue reading BAA Continues With JCDecaux