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Following an 18-month bidding process, Viacom has clinched a deal with Transport for London (TfL) to retain management of its outdoor advertising, as predicted earlier this month on NewsLine.Viacom beat rivals including JC Decaux to secure the contract – the world’s biggest ever outdoor deal thought to be worth £1.5 billion over eight and a… Continue reading Viacom Clinches Tube Contract

RAJAR has unveiled plans for a two-year audience measurement contract starting in January 2007, to be split between Ipsos MORI, RSMB and TNS, with RAJAR joining forces with BARB on an experimental electronic data-capture programme.The new two-year contract will allow RAJAR to introduce improvements including a simplified radio map, faster data delivery and more efficient… Continue reading RAJAR Announces 2007 Measurement Contract Details

A new report has questioned whether Terry Wogan and some of his fellow BBC broadcasters can really be deemed “a public service”, one reason why the media think-tank European Media Forum (EMF) has advised the selling off of Radio 1 and Radio 2.To justify its licence fee, the BBC must provide a public service, but… Continue reading Privatisation Call For BBC Radio Stations

There will be no NewsLine service on Tuesday 23 May due to a company event.We will return first thing Wednesday morning with all the latest industry news and coverage of Tuesday’s main media stories.MediaTel Group: 020 7439 7575 www.mediatelgroup.co.uk

Ofcom has extended the closing date for its consultation on the restriction of television advertising of food and drink products to children.The new deadline is June 30, which Ofcom says will allow it to use figures from the whole of 2005, rather than a combination of data for late 2004/early 2005, which is all that… Continue reading Fast Foods and Fat Kids

ITV has signed some big names for its World Cup commentary and presenting teams with unsuccessful England manager candidates Sam Allardyce and Alan Curbishley and Virgin Radio’s Christian O’Connell leading the pack.O’Connell will present a humorous spin-off show called World Cuppa, which will be shown on ITV4, while Allardyce, Curbishley and Manchester City’s Stuart Pearce… Continue reading Big Names For Big Games

City A.M. has added another string to its bow by offering a free mobile podcast to commuters with Bluetooth mobiles at London’s Waterloo and Liverpool Street stations.It all starts this evening at 5.30pm at Waterloo – Liverpool Street takes part later in the week – with animated commercials on Titan Transvision screens urging passers-by to… Continue reading Bluetooth Meets Its Waterloo

Big Brother was battered by Eurovision on Saturday as the song contest picked up an average of 7.4 million adult viewers, a 36.5% share of all adults watching television at the time.Well over 9 million adults watched the finale as Finland’s Lordi romped home with their outrageous brand of theatrical heavy metal.In contrast, Big Brother… Continue reading Eurovision Trounces Big Brother

A series of huge flashing lights are to greet high-flying business travellers as they drive in or out of Heathrow. The six-foot-tall 3D lights are part of an advertising installation for Xerox, which aims to raise the profile of the company’s colour-printing solutions for businesses.According to Henrik Bustrup, Xerox’s European ad manager: “With the use… Continue reading Xerox Lights Up The Skies

BARB has committed to a one-year joint research and development initiative with RAJAR to give the broadcasting research body a more rounded understanding of the potential for portable meters for television measurement.The scheme, which will be put into operation at the beginning of next year, will not form part of BARB’s offering of data to… Continue reading BARB Trials Portable Meters With Radio Body