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The leading American TV networks are failing to wow the advertisers, in the traditional parade of up-and-coming programmes set to be shown in the lucrative autumn and winter schedules.Currently taking place in New York, the ‘upfronts’ are a catwalk for the TV industry, with channels showcasing their schedules in an attempt to woo a spending… Continue reading Advertisers Unimpressed By Big Apple TV Bonanza

Big Brother blazed back onto our screens last night, with its most successful launch night ever, in a gaudy explosion of freaks and geeks once again vying to win our affections.An average of 6.2 million adults watched last night’s opening show, compared with last year’s average of 5.1 million, giving a 29% share of viewing.… Continue reading Big Brother Bounces Back And Blows Away The Opposition

In a tough Sunday market, The Business newspaper is conducting market research to see whether it should publish on a different day. It also wants to establish whether readers would prefer their breakfast helping of business dished up in a tabloid or a magazine, rather than the traditional broadsheet.Another option being considered is the ‘Berliner’… Continue reading Relaunch On The Cards For The Business

NewsLine editor James Holland will write his last headline today, as he leaves MediaTel Group destined for glory in the journalism world.James’ departure brings to an end over two years of dedicated news gathering for MediaTel.New recruit Susan Le May takes over as editor and, together with Sam Howroyd, will continue the precedent set by… Continue reading NewsLine Editor Bows Out After Two Years

The smooth roll out of Sky’s high definition service has been thrown into doubt, with rumours circulating that a shortage of set top boxes will leave some early adopters unable to enjoy Monday’s launch.Those customers scheduled for installation in the first couple of days should escape the set top box shortage, although viewers slated for… Continue reading Set Top Box Shortage Threatens To Delay Sky HD

Business freesheet City AM is considering a launch into the American market, according to industry reports, with a paper preparing a New York edition, dubbed Wall Street AM.According to Marketing Week, the new edition could launch before the end of the year, although doubt still surrounds the launch schedule for the title, which is likely… Continue reading City AM Eyes Expansion Through American Edition

TV ratings body BARB is set to test a prototype device for measuring interactive TV viewing.The device, developed by BBC Research and Development, is a form of visual barcoding that tracks viewer interaction with iTV applications through a unique tag inserted on each page.However the news means that BARB is still a long way off… Continue reading BARB To Trial iTV Barcoding

More than £1billion will be spent over the next fortnight by football crazy fans eager to see their heroes bring back the biggest prize in sport via state-of-the art equipment.New research by Direct Line Home Insurance says that one in five football fans (18%) in Britain will be splashing out on over a million widescreen… Continue reading World Cup Fever Grips Widescreen Viewers

Many of the best-known modern movies are to be available on a pay-per-view basis from BT Vision, the new video-on-demand service, following a deal forged with DreamWorks SKG.This comes hot on the heels of the announcement last month that BT Vision had struck deals with leading music video content providers to bring hundreds of concerts… Continue reading Dream Deal For BT Vision

Last night’s Champions’ League final drew 7.8 million adults to ITV1 on average, with the game’s audience peaking at 11 million and nearly 50% viewing share shortly after half time.As the Gunners battled Barca, BBC1 proved ITV1’s only opposition. Danny Wallace’s quiz show School’s Out and drama The Inspector Lynley Mysteries took an average of… Continue reading Viewing Victory For Arsenal