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BARB has committed to a one-year joint research and development initiative with RAJAR to give the broadcasting research body a more rounded understanding of the potential for portable meters for television measurement.The scheme, which will be put into operation at the beginning of next year, will not form part of BARB’s offering of data to… Continue reading BARB Trials Portable Meters With Radio Body

Just three weeks after a management buyout took the company out of the BBC Worldwide stable (see BBC Offloads Origin In Management Buyout), Origin Publishing has made two key promotions.Cath Potter, who joined Origin seven years ago as editor of Cross Stitch Crazy, becomes publishing director across the complete craft and hair portfolio.Colleague Anna Davenport… Continue reading Origin Has New Positions Sewn Up

The leading American TV networks are failing to wow the advertisers, in the traditional parade of up-and-coming programmes set to be shown in the lucrative autumn and winter schedules.Currently taking place in New York, the ‘upfronts’ are a catwalk for the TV industry, with channels showcasing their schedules in an attempt to woo a spending… Continue reading Advertisers Unimpressed By Big Apple TV Bonanza

Big Brother blazed back onto our screens last night, with its most successful launch night ever, in a gaudy explosion of freaks and geeks once again vying to win our affections.An average of 6.2 million adults watched last night’s opening show, compared with last year’s average of 5.1 million, giving a 29% share of viewing.… Continue reading Big Brother Bounces Back And Blows Away The Opposition

In a tough Sunday market, The Business newspaper is conducting market research to see whether it should publish on a different day. It also wants to establish whether readers would prefer their breakfast helping of business dished up in a tabloid or a magazine, rather than the traditional broadsheet.Another option being considered is the ‘Berliner’… Continue reading Relaunch On The Cards For The Business

NewsLine editor James Holland will write his last headline today, as he leaves MediaTel Group destined for glory in the journalism world.James’ departure brings to an end over two years of dedicated news gathering for MediaTel.New recruit Susan Le May takes over as editor and, together with Sam Howroyd, will continue the precedent set by… Continue reading NewsLine Editor Bows Out After Two Years

The smooth roll out of Sky’s high definition service has been thrown into doubt, with rumours circulating that a shortage of set top boxes will leave some early adopters unable to enjoy Monday’s launch.Those customers scheduled for installation in the first couple of days should escape the set top box shortage, although viewers slated for… Continue reading Set Top Box Shortage Threatens To Delay Sky HD

Many of the best-known modern movies are to be available on a pay-per-view basis from BT Vision, the new video-on-demand service, following a deal forged with DreamWorks SKG.This comes hot on the heels of the announcement last month that BT Vision had struck deals with leading music video content providers to bring hundreds of concerts… Continue reading Dream Deal For BT Vision

Last night’s Champions’ League final drew 7.8 million adults to ITV1 on average, with the game’s audience peaking at 11 million and nearly 50% viewing share shortly after half time.As the Gunners battled Barca, BBC1 proved ITV1’s only opposition. Danny Wallace’s quiz show School’s Out and drama The Inspector Lynley Mysteries took an average of… Continue reading Viewing Victory For Arsenal

Advertising impact at Capital Radio has dramatically increased with the introduction of shorter advertisement breaks.The scheme, which was launched along with the station’s radical rebranding at the beginning of the year, saw the numbers of adverts in breaks reduced from five to two ads.Ipsos ASI research has shown that in practice an advert is 38%… Continue reading Capital Ad Breaks Boost Cut-Through