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In an industry where reach used to be the priority (now that is only the case in less mature markets such as Africa, India, Pakistan and China), connection strategies are now key, according to Frank Harrison, strategic resources director at ZenithOptimedia Worldwide.In an important, extensive presentation at the MRG Madrid Conference, (that would certainly have… Continue reading ZenithOptimedia’s Harrison Suggests New Research Tool

class=”article”>The Media Research Group conference in Madrid attracted papers and presentations from every area of the industry. Derek Jones, managing director of MediaTel Group, takes a look at the best and the worst that the conference had to offer…The MRG 40th Anniversary conference ended on Friday rather as it had begun – a little weakly… Continue reading NewsLine Comment: Derek Jones – MediaTel Group

Capital Radio put in a strong performance last week, rising by 3.89% to close at 427p on Friday despite worries that the broadcaster’s merger with rival GWR could be delayed by up to six months if advertisers and rival radio groups call for a Competition Commission enquiry into the deal.The concerns were raised on Monday,… Continue reading Sharewatch: Capital Rises Despite Possible Merger Delays

Channel 4 has revealed its Christmas schedule with a heavy focus on comedy shows, which the broadcaster clearly hopes will prove attractive over the festive period.An alternative Christmas message from the newly acquired Simpsons will prove one of the highlights of Channel 4’s schedule, as will a festive edition of Shameless and The Unseen Eric… Continue reading Channel 4 Bets On Comedy For Christmas Schedule

Television viewing for the third quarter of this year reached its highest level for more than a decade thanks to the increasing popularity of digital channels, according to the latest figures from the Institute of Practitioners in Advertising.The Trends in Television report for the three months to September reveals the highest level of recorded viewing… Continue reading Television Viewing Reaches Ten Year High

Sky Media’s managing director, Nick Milligan, has introduced the next generation of Sky products at the Media Research Group conference in Madrid.Amongst the products showcased by the broadcast chief were the company’s new Sky To Go portable video player and Sky Radio, designed to bring the satellite company’s digital radio services to customers around the… Continue reading Sky Introduces New Products At MRG Conference

Many countries have experienced impressive growth in the popularity of digital television, but none are expected to have 100% digital penetration until 2014, says a new report from Informa Media Group.The Global Digital TV Forecasts report shows, by the next ten years, Canada, Finland, Ireland, Norway and the US will have full digital penetration, with… Continue reading Full Digital TV Penetration Not Expected Until 2014

As part of its recently launched Values of Fame marketing campaign, ITV will for the first time publish the results of research into the effectiveness of television advertising on sales.Over the last eight years ITV has invested £3 million in a single source research project that has seen a nation-wide panel of 3,000 homes equipped… Continue reading ITV To Publish Research Into Television Advertising

Associated Newspapers is attempting to corner the the secretarial recruitment market with the launch of new women’s weekly magazine with Metro branding to be distributed free to readers from January.The new magazine will launch with an initial print run of 50,000 and will hit the streets on Monday mornings. The title is understood to be… Continue reading Metro Plans Recruitment Magazine For Women

BSkyB is expected to unveil a significant fall in subscriber figures later this week, as City analysts predict a 70% year-on-year drop in the number of new digital customers.Chief executive, James Murdoch, is expected to say that only 50,000 digital subscribers were added during the last quarter, despite a significant increase in spending on advertising… Continue reading BSkyB To Unveil A 70% Drop In Subscriber Figures