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A survey of 17 respondents, shut in a room, awaiting the opportunity to participate in some TV programme research with a camera attached to their heads and a copy of the Sun and Times in front of them. It doesn’t seem on the face of it to be the most standard (or likely) way to… Continue reading News International Outlines Readership Study

Carat has secured a deal with Kelvin MacKenzie’s talkSPORT that will see the national speech-based station promote the launch of new and improved Guinness Draught from a can during its drive-time show.The six-figure booking will see talkSPORT’s drivetime duo, Patrick Kinghorn and Tony Cascarino, present a specially created guide to the best in home entertainment.… Continue reading Carat Puts Together Guinness Deal For talkSPORT

ITV3, the new digital entertainment channel for older viewers, has announced a strong performance in its first week of operation, notching up an impressive share of viewing and outperforming rivals in terms of viewing.According to the broadcaster, ITV3 saw the strongest multi-channel launch of recent years on 1 November, notching up a share of 3.46%… Continue reading Figures Show ITV3 Getting Off To Flying Start

Freeview will today tell the Government that the cost to consumers of converting Britain to digital television is likely to be in the region of £1 billion, a third more than previously estimated.Research commissioned by Freeview shows that the cost of digital terrestrial television more than doubles for nearly a third of those who buy… Continue reading Digital Britain Will Incur £1 Billion Bill

Capital Radio put in a strong performance last week, rising by 3.89% to close at 427p on Friday despite worries that the broadcaster’s merger with rival GWR could be delayed by up to six months if advertisers and rival radio groups call for a Competition Commission enquiry into the deal.The concerns were raised on Monday,… Continue reading Sharewatch: Capital Rises Despite Possible Merger Delays

Channel 4 has revealed its Christmas schedule with a heavy focus on comedy shows, which the broadcaster clearly hopes will prove attractive over the festive period.An alternative Christmas message from the newly acquired Simpsons will prove one of the highlights of Channel 4’s schedule, as will a festive edition of Shameless and The Unseen Eric… Continue reading Channel 4 Bets On Comedy For Christmas Schedule

Television viewing for the third quarter of this year reached its highest level for more than a decade thanks to the increasing popularity of digital channels, according to the latest figures from the Institute of Practitioners in Advertising.The Trends in Television report for the three months to September reveals the highest level of recorded viewing… Continue reading Television Viewing Reaches Ten Year High

Sky Media’s managing director, Nick Milligan, has introduced the next generation of Sky products at the Media Research Group conference in Madrid.Amongst the products showcased by the broadcast chief were the company’s new Sky To Go portable video player and Sky Radio, designed to bring the satellite company’s digital radio services to customers around the… Continue reading Sky Introduces New Products At MRG Conference

Many countries have experienced impressive growth in the popularity of digital television, but none are expected to have 100% digital penetration until 2014, says a new report from Informa Media Group.The Global Digital TV Forecasts report shows, by the next ten years, Canada, Finland, Ireland, Norway and the US will have full digital penetration, with… Continue reading Full Digital TV Penetration Not Expected Until 2014

As part of its recently launched Values of Fame marketing campaign, ITV will for the first time publish the results of research into the effectiveness of television advertising on sales.Over the last eight years ITV has invested £3 million in a single source research project that has seen a nation-wide panel of 3,000 homes equipped… Continue reading ITV To Publish Research Into Television Advertising