BSkyB was seen in the spotlight yesterday with shares rising by 2.26% to close at 520˝p as the satellite broadcaster launched a campaign to weed out attempts by pubs to dodge it’s new subscription charges, which have more than trebled in some establishments.Meanwhile, Kelvin MacKenzie’s Wireless group saw stock hold firm at 76˝p as a… Continue reading Sharewatch: BSkyB Lifted By Subscription Crackdown
Broadband Britain is fast becoming a reality with the take up of high-speed internet services continuing to grow at a rapid pace, according the latest figures released by BT Group yesterday.The telecoms giant said that the third quarter of this year had been its best on record with 600,000 new broadband connections being made. This… Continue reading BT Claims High-Speed Internet Access Is Growing Fast
Digital and direct marketing agency Zed Media has secured a deal that will see United International Pictures take-over the Wanadoo homepage to promote the release of Bridget Jones 2: The Edge of Reason.The campaign, which follows on from similar take-over activity on Yahoo and MSN earlier this year, will see an overlay presented to every… Continue reading Bridget Jones To Take Over Wanadoo Homepage
Sue Elms, managing director of Carat Insight, has unveiled research outlining consumers’ decision making processes at this year’s MRG conference in Madrid, potentially enabling advertisers to capitalise on personality traits in their marketing strategies.Delivering a speech to delegates at the conference, Elms expressed frustration with the advertising industry’s typical marketing strategies, explaining that consumers have… Continue reading Research Demystifies Decision Making For Advertisers
The Daily Telegraph is gearing up for the pre-Christmas shopping rush with a special luxury goods supplement showcasing everything from precious jewels to the sleekest gadgets.The 48-page Luxury that Lasts supplement will wrap the Daily Telegraph magazine this Saturday and will feature double page ads for a number of top-end brands including Louis Vuitton, Patek… Continue reading Telegraph To Publish Special Luxury Goods Supplement
MindShare has won Unilver’s £700 million European media account following a lengthy pitch against Carat and incumbent Initiative.The decision by the FMCG giant, which owns the Marmite, Persil and Flora brands, will come as a blow to Initiative, which has held the lucrative Unilever account in a number of European advertising markets including the UK,… Continue reading MindShare Wins £700 Million Unilever Account
MegaPoster has erected its first giant banner on the contested Fulham Broadway site at, which it won on appeal to the Planning Inspectorate after an initial council ban.The MegaPoster site is one of three giant banners being used to spearhead the launch of a nation-wide campaign promoting the new Sony Ericsson S700 mobile phone. Two… Continue reading MegaPoster Site To Spearhead Sony Ericsson Push
Paris based advertising group, Havas, has built on the success it achieved during the first half of this year, as third quarter organic revenue outstripped previous quarters to grow by 2.1%.The period from July to September has been the strongest for the group so far this year, as revenues grew to €338 million, providing further… Continue reading Havas Organic Revenue Spurred On By Europe
A controversial cinema advertisement for Kellogg’s Frosties, which was banned by the Advertising Standards Authority, has come out top in the latest Ads That Make News survey.The commercial captured the most column inches in national newspapers during October after being banned over its claim that Frosties is a healthy option for children, when, in fact,… Continue reading Banned Kellogg’s Campaign Tops Controversy Survey
Richard Desmond is understood to be considering radical plans to relaunch the Daily Express as a national free-sheet, in an attempt to boost flagging circulation figures.Reports suggest the chairman of Express Newspapers has asked Christian Toksvig, the company’s international operations director and expert on the free-sheet market, to investigate the viability of the move.The Daily… Continue reading Desmond Ponders Relaunching Express As Free-Sheet
