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Greg Dyke has forecast a leap in capability for interactive TV with the launch of new broadband technology from BT, allowing viewers to choose from personalised programmes at the touch of a button.Writing in the Independent, Dyke applauded the recent uptake of interactive TV, and expressed amazement at the rate which British viewers are adopting… Continue reading Dyke Forecasts Leap For Interactive TV With BT Technology

After 11 years and 150 issues providing Mac enthusiasts with indispensable news, reviews and inside information, Future Publishing’s MacFormat is to receive a makeover and new editor to focus more tightly on the needs of today’s Mac and iPod owners.The 150th Format hits news stands today, lead by veteran Future editor, Graham Barlow, who takes… Continue reading Future Celebrates 150th MacFormat With Redesign

Ofcom has delivered a stinging appraisal of Channel 4’s Big Brother coverage on E4, condemning the programme maker’s actions surrounding the now infamous ‘Fight Night’, during which violence erupted amongst housemates on the reality TV show.According to Ofcom, the ‘intensity and repetition of verbal and physical violence exceeded viewers’ expectations’ on the night in question,… Continue reading Ofcom Slams Big Brother Over Fight Night Fracas

Bill Gates, head of the world’s largest software company, Microsoft, predicts a future for the entertainment industry in which traditional broadcast television is rendered irrelevant.A host of new technology entering the market, such as personal video recorders and digital video recorders are changing the way that viewers watch television. They now have more control than… Continue reading Bill Gates Predicts TV Broadcasting Will Be ‘Irrelevant’

ITV saw its share price flounder yesterday, losing 0.93% to close at 106žp. The continued decline came on the day the broadcaster announced the appointment of Mark Trinder as its new head of advertiser relationships (see ITV Sales Appoints Trinder As Advertising Boss).The decision to install Trinder is the latest in a long line of… Continue reading Sharewatch: ITV Falls Despite Renewed Advertiser Focus

Search engine giant, Google has struck a deal with internet service provider, Tiscali, to offer its web targeted advertising product on Tiscali’s European websites.The agreement will see Google’s search results available on Tiscali portals in The Netherlands, Denmark, the Czech Republic and will expand to the other main countries where the ISP operates by mid-2005.As… Continue reading Tiscali Strikes A Deal With Google AdWords

Publicis Groupe’s ZenithOptimedia and WPP’s Group M have won the £900 million global media planning and buying account for Nestlé following a fiercely fought competitive pitch.The win will come as a blow to Universal McCann, which previosly handled the majority of Nestle’s European media planning and buying activity, with MindShare, ZenithOptimedia, PHD and Media Planning… Continue reading ZenithOptimedia And Group M Win Global Nestlé Account

BBC chairman Michael Grade has reinforced the BBC’s commitment to creating a vibrant interactive television market, pledging to work more closely with the industry as a whole in order to create more diverse services for viewers.Speaking at the Interactive TV Show Europe in Barcelona, Grade stated that the BBC has “a duty” to invigorate the… Continue reading BBC Pledges Continued Commitment To Interactive TV

BBC Gardeners’ World magazine has teamed up with Tourism Ireland to create a specially-branded 2005 calendar to promote the emerald isle as a tourist destination.The calendar will be covermounted on the December issue of the magazine and will feature Tourism Ireland branding on the front and back covers, as well as specially tailored advertorials for… Continue reading BBC Gardeners’ World Teams Up With Tourism Ireland

The Times is giving oversees readers the chance to access certain areas of its website free of charge in an attempt to provide advertisers with access to UK consumers abroad.Much of the Times Online website, such as the driving, travel and business sections, has already been open to oversees readers, but they will now also… Continue reading Times Online Opens Up To Overseas Readers