More Uncategorised articles

Advertisers must develop new ways of reaching consumers if they are to survive in the digital age, according to Ofcom chairman David Currie.Delivering the Royal Television Society’s Annual Flemming Memorial Lecture, Currie warned that the growth of mutli-channel television, personal video recorders and high-speed broadband would change the way advertisers do business.He said that in… Continue reading Ofcom Boss Warns Advertisers Of Digital Dangers

The Times has drawn criticism over its plans to roll-out its compact edition nation-wide with readers complaining that the broadsheet version is not always available.A number of readers complained to advertising watchdogs that a national press ad in which the Times claimed it was committed to both editions was misleading because broadsheet version was not… Continue reading Times Under Fire As Compact Edition Goes National

Two top ranking executives at the Telegraph Group have resigned, marking the first casualties of management restructuring at the company, which is now under the control of the Barclay brothers.Managing director Hugo Drayton and finance director Niamh O’Donnell-Keenan gave up their positions with the company yesterday, but a spokeswoman for the Telegraph Group refused to… Continue reading Telegraph Bosses Jump Ship As Barclays Plot New Course

ITV has added to its portfolio of sports coverage with the UK rights to the UEFA Cup Finals in 2005 and 2006, as well as the UEFA Super Cup next year.The broadcaster’s new deal brings the largest football club competition to ITV viewers, featuring 341 matches played over 20 weeks and culminating in a sports… Continue reading ITV Boosts Football Coverage With UEFA Deal

UK media regulator, Ofcom, has today issued a statement that outlines the approach it will take to determine a fair renewal price for Channel 3, Channel 5 and teletext broadcast licences.In accordance with The Communications Act 2003 and Broadcasting Act 1990, Ofcom is required to set a cash value for the licences as if they… Continue reading Ofcom Issues Guidelines On TV Licence Renewal

Capital Radio has announced plans to unify the content of its two Choice radio stations in London to present advertisers with a stronger environment and a larger combined audience.The move, recently approved by media super-regulator Ofcom, will create a single programming schedule to be broadcast on both Choice FM’s North 107.1 and South 96.9 licences… Continue reading Capital Unifies Choice Frequencies For Combined Output

The Government has appointed a new industry body to drive the uptake of broadband and digital television after research revealed the existence of a hardcore of refuseniks that refuse to embrace new technologies.The Alliance for Digital Inclusion will work to find new ways to include those currently not using the internet and other new technologies… Continue reading Digital Refuseniks Targeted By New Uptake Push

Satellite broadcaster BSkyB saw its share price slide by 0.89% yesterday as it announced plans for an ambitious share buyback scheme. The move has yet to be given the all clear by investors, but would enable The News Corporation, parent company of The Times, to increase its stake in the company from 35.3% to 37.2%.The… Continue reading Sharewatch: BSkyB Dips As Share Buyback Plan Unveiled

Fledgling digital television channels BBC Three and BBC Four are providing poor value for money and are doing little to drive digital take-up, according to an independent review carried out for the Government.A wide-ranging report conducted by the London Business School’s marketing professor Patrick Barwise, looked at the performance of BBC Three, BBC Four, CBBC… Continue reading BBC Three And Four Provide Poor Value For Viewers

The National Magazine Company has today unveiled its latest foray into the women’s weekly celebrity market with the launch of Reveal, a new celebrity focused title designed to compete with Emap’s fledgling Closer.The magazine, which is backed by a £16 million marketing spend and has been in development for under a year, is hailed by… Continue reading First Issue Review: Reveal