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Marketing budgets continued to rise in the third quarter of this year with little evidence that high oil prices, rising interest rates and economic worries are hampering the recovery.The IPA’s latest quarterly Bellwether report, compiled by NTC research, reveals that the number of UK companies increasing their marketing spend outnumbered those cutting it for the… Continue reading UK Marketing Recovery Still On Track

Outspoken Wireless Group cheif executive, Kelvin MacKenzie, has welcomed the Government’s report on the BBC’s radio operations, in particular applauding the recommendation for a regulatory body overseeing the acquisition of sports rights.The radio boss, who is currently attempting to take the Football Association to task for selling national broadcast rights to games exclusively to the… Continue reading MacKenzie Applauds Call For Sports Rights Regulation

Former BBC director general Greg Dyke has hit out at the UK’s largest commercial broadcaster, ITV, accusing senior management of being preoccupied with generating profit at the expense of creating quality programming.Drawing comparisons with South Korea’s broadcasting system, the former BBC boss likened the Korean MBC to an ITV of the late eighties. Dyke claims… Continue reading Dyke Blasts ITV Over Poor Programmes And Rising Profit

A disappointing weeks trading amongst media stocks left all but a handful of companies facing negative growth in share price. ITV saw a decline of 0.92% week on week as the broadcaster announced the completion of a deal to acquire 25% of breakfast television franchise GMTV from the Scottish Media Group.The deal gives ITV a… Continue reading Sharewatch: ITV Stumbles Despite GMTV Acquisition

Capital Radio has become the latest media owner to join the Association of Online Publishers, bringing its portfolio of internet sites, including CapitalFM.com, Xfm.com, and ChoiceFM.com to the Association, significantly boosting its fledgling membership.Capital’s internet operations launched in 1996 and now attract more than 662,000 audited unique users per month, generating nearly 6 million page… Continue reading Capital Joins AOP To Boost Online Content

News International has poached Express Group Newspapers’ Roland Agambar to fill the shoes of Belinda Furneaux-Harris as the company’s marketing director in charge of flagship titles the Sun and News of the World.The appointment marks the third marketing director in as many years for the newspaper giant following the surprise departure of Furneaux-Harris earlier this… Continue reading News International Poaches Express Marketing Chief

Emap Advertising has announced several high-level promotions within the company’s magazine sales team, including the creation of a new deputy sales director to drive new revenue areas.Former head of men’s lifestyle and entertainment, Jason Trout has been promoted to deputise for magazine sales director, Carrie Barker, with responsibility for developing all revenue areas. The three… Continue reading Emap Rejigs Ad Sales Team To Boost Revenue Streams

Digital TV newcomers will soon be able to buy a pre-packaged starter pack designed to rival Freeview for ease of installation and increase Sky’s waning subscriber figures.The new initiative comprises a retail pack containing everything new consumers need to receive Sky, priced at £39.99 including one or two months’ viewing, plus installation of Sky’s set… Continue reading Sky Launches Starter Pack To Tempt Freeview Viewers

Capital FM’s newly installed breakfast host, Johnny Vaughan, has boosted audiences at the London station to become the most popular commercial radio presenter in the region, according to new figures from audience measurement firm GfK.Vaughan, who took over from breakfast legend Chris Tarrant at the end of March, has an average week day reach of… Continue reading GfK Puts Vaughan At Head Of London’s Breakfast Table

Greg Dyke has forecast a leap in capability for interactive TV with the launch of new broadband technology from BT, allowing viewers to choose from personalised programmes at the touch of a button.Writing in the Independent, Dyke applauded the recent uptake of interactive TV, and expressed amazement at the rate which British viewers are adopting… Continue reading Dyke Forecasts Leap For Interactive TV With BT Technology