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Media buyers will soon be able to bid for advertising space using a new online business exchange listing a range of press, internet, broadcast and outdoor opportunities.From spring 2005, Myadbase.com will allow media buyers to view and purchase advertising space via an online auction or fixed pricing method similar to that currently used by online… Continue reading Online Auction Site Launches For Media Buyers

ITV has announced the launch of its 24 hour interactive service on Sky Digital, extending its current crop of one-off interactive TV show tie-ins to become a fully fledged, always-on interactive service.Dubbed ITVi 24/7, the service will carry a range of services on both ITV1 and ITV2. Amongst the content available to viewers from launch… Continue reading ITV Boosts Interactive To Run Services Non-Stop

Virgin Radio will burst onto television and cinema screens across the country later this year with the launch of a high-profile advertising campaign to bolster the station’s share of the highly competitive breakfast market.Promoting the station’s popular Pete and Geoff Breakfast Show, the campaign centres around an animated version of the two presenters in a… Continue reading Virgin Launches Campaign To Boost Breakfast Share

Capital Radio saw a rise in share price yesterday, climbing by 0.90% to close at 393˝p. The company has seen a strong performance recently, although details of the proposed merger with rivals GWR have caused a see-sawing of both broadcaster’s share prices.Yesterday saw the release of new data from audience measurement firm GfK placing Johnny… Continue reading Sharewatch: Capital Rises As GfK Puts Vaughan On Top

Global information and news group, Reuters has saw revenues fall by 4.4% to £528 million during the third quarter of this year, however the results were ahead of the 5% expected decline.For the full-year, recurring revenue is forecast to be down ‘by close’ to 5.5%, implying a quarter four decline of around 3%.Chief executive, Tom… Continue reading Reuters Revenues Down 4.4% And Expects A Further Drop In Q4

Britain’s terrestrial broadcasters are acting like lemmings and are “sleep walking its way to long-term oblivion”, according to the managing director of Sky Networks, Dawn Airey.Speaking at a Royal Television Society dinner, the broadcasting boss criticised the nation’s terrestrial broadcasters for failing to pre-empt the demise of the 30-second advertising spot, stating: “The technology is… Continue reading Dawn Airey Issues Attack On “Sleepwalking” Broadcasters

The marketing recovery continued apace during the third quarter of this year despite high oil prices, rising interest rates and economic worries. Christopher Williamson, economist at NTC Research and author of the IPA’s latest Bellwether Report, takes a look at what lies in store for advertisers over the coming months…The Q3 2004 Bellwether report suggests… Continue reading NewsLine Column: Behind The Bellwether

The BBC’s prized archive of radio material should be made available to commercial buyers, according to an independent review of the Corporation’s radio services published by the Department for Culture, Media and Sport today.The report states that the BBC has been instrumental in the growth of digital radio, applauding the broadcaster’s efforts and recognising that,… Continue reading Commercial Rivals To Gain Access To BBC Radio Archive

Emap Automotive has announced the appointment of Steve Carroll as advertising director with responsibility for all of the company’s four wheeled motoring titles with immediate effect.Carroll, who currently heads Emap Automotive’s performance tuning advertising division, will now assume the extra responsibility for the publisher’s mainstream motoring titles, including Car, Parkers, Classics and Land Rover Owner.The… Continue reading Emap Automotive Hires New Ad Director To Drive Sales

Emap is attempting to attract global brands to its FHM magazine with the creation of a new international sales team to offer advertising packages across its multi-national editions in 27 countries.The publisher has announced the appointment of Rory Bett to head up the new division, taking the role of international commercial director. The role has… Continue reading Emap Creates International Sales Team For FHM