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New research from IPC Innovator has revealed that sampling of beauty products in consumer magazines can increase product awareness, the chance of readers trying a product and the likelihood of further sales.The research, conducted in collaboration with advertising consultancy Sampling Innovations, consisted of telephone interviews with 1,000 Marie Claire readers and established key differences between… Continue reading IPC Reveals Power Of Sampling In Magazines

Confidence amongst city investors appeared to be growing yesterday, as the UK’s radio groups took centre stage on trading floors. Chrysalis put in a good performance, rising by 3.66% to 184p, while rival UBC Media soared by a massive 7.14%, appearing to put a turbulent week of ups and downs behind it.UBC recently confirmed its… Continue reading Sharewatch: Radio Groups Rising As Confidence Grows

ABC Electronic is attempting to boost growth in internet advertising in Scotland by offering free briefing sessions in Glasgow and Edinburgh later this month.The briefings, beginning on 9 September, follow earlier events held in January which proved popular amongst planners and buyers. Featuring speakers from some of Scotland’s online media buying companies, delegates will be… Continue reading ABC Electronic To Foster Web Spend With Free Briefings

The Broadcasters Audience Research Board has announced a new tier to its data, with the creation of a new Lifestyle Insights survey to provide more information about viewers to advertisers and broadcasters.The new survey will add hundreds of additional characteristics about the behaviour, spending and lifestyle of its viewing panel to BARB’s existing data, enabling… Continue reading BARB Launches Lifestyle Survey To Enrich Ratings Data

Carat, the world’s largest independent media agency network, has said that ‘solid recovery’ in Europe and the US has led to an increase in its advertising spend forecasts for 2004 and 2005, despite the Olympic Games failing to provide the significant uplift expected.According to the agency, global spending on advertising in 2004 is now expected… Continue reading Carat Revises Adspend Forecasts Upwards

GWR’s The Mix network of radio stations has secured long-running coffee brand Nescafe Original as the sponsor of its Morning Crew breakfast show for the next 12 months, marking the biggest sponsorship deal yet negotiated by the network.The deal, worth £600,000, will run across all 35 Mix stations, with on-air activity supporting Nescafe’s current ‘Love… Continue reading Mix Listeners To Wake Up And Smell Nescafe

FT.com has announced the launch of a new online tracking system designed to allow advertisers to target audiences more effectively.The tool, launched in partnership with Revenue Science, tracks FT.com users to identify which specific areas of the website they visit. Users are then categorised into distinct groups so that they can be targeted with only… Continue reading FT Launches Online Tracking Tool For Advertisers

Viewers of ITV’s latest televised talent contest, X Factor, are to be offered interactive betting services following a deal between TV production giant Fremantle and bookmaker Blue Square.The deal marks the first time that Fremantle has provided betting services for any of its shows in Britain, although the venture could prove popular as X Factor,… Continue reading ITV To Offer Interactive Betting On X Factor

United Business Media has announced that Clive Hollick, chief executive of the media giant, is to leave the company in May 2005.The move will see Hollick step down from his position to pursue other interests as he enters his ninth year as chief executive. In a brief statement issued this morning the CEO said: “I… Continue reading UBM Chief Executive To Step Down Next Year

Digital radio multiplex operator, Digital One, has produced an easy to use guide to DAB broadcasts and the equipment needed to receive them in an effort to boost take-up as the market prepares for the all important Christmas period.The Buyer’s Guide to DAB Digital Radio is designed to make purchasing a DAB digital radio easier… Continue reading Digital One To Boost DAB Up-Take With Buyer’s Guide