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Viacom Outdoor has doubled its national rail advertising business by snatching the £9 million First Rail contract from rival Maiden Outdoor.The lucrative five-year contract represents a major coup for the company, giving it the exclusive rights to sell all outdoor poster formats on the full range of stations owned and operated by First Group Trains… Continue reading Viacom Doubles Rail Business With First Group Win

Highbury Entertainment has announced the return of Mike Frey to the UK to succeed Mark Simpson as managing director following a three-year stint heading the company’s Australian division.The move will give Frey responsibility for Highbury Entertainment Bournemouth, formerly Paragon Publishing, Highbury Entertainment London and Highbury Entertainment Business. He will take up his post on 22… Continue reading Highbury Entertainment Welcomes New Managing Director

Global market research group, Aegis, has today unveiled that revenues for the first six months of 2004 have grown by 15% to just under £339 million, spurred by a recovery in Europe and stronger than expected new business wins.Pre-tax profits from January to June grew to £294.5 million as a result of the ‘global brand… Continue reading New Business Wins Spur On Revenues At Aegis

Guardian Media Group’s Smooth FM is embarking on the second phase of its £1 million launch campaign with a regional television campaign targeting listeners in the North West.The three-week push will focus on the station’s trademark lava lamps, which will be shown lining the street as a car cruises along to the sound of Marvin… Continue reading Smooth FM Rolls Out Regional Television Campaign

Five has become the latest broadcaster to offer advertisers the option of launching interactive television campaigns in a move that paves the way for enhanced commercials for those viewing the channel via digital satellite.The move comes ahead of Five providing interactive programme support for its latest reality-TV programme The Farm and opens its airspace for… Continue reading Five To Offer Advertisers Interactive Elements

class=”article”>Widespread speculation over the possible merger between Channel 4 and Five finally fizzled out at the Edinburgh Television Festival when Channel 4 boss Andy Duncan confirmed that he is looking instead to forge links with the BBC. NewsLine editor, Gareth Jones, looks at the possible implications of his decision…There’s always one big issue that dominates… Continue reading NewsLine Column: Four Plus One Leaves Five

Emap’s Magic 1.05.4 FM is launching a £1.5 million television advertising campaign to strenghten its position in the increasignly competitive London market.The campaign, which is the first to be created by St Lukes since winning the magic contract in May, will run on terrestrial television, with additional coverage of Emap’s range music video channels including… Continue reading Magic Attempts To Cast Spell Over London Listeners

Dennis Publishing’s flagship men’s lifestyle magazine Maxim has announced a partnership with mobile phone network Vodafone to provide content to its operations in 30 countries world-wide.The deal will build on the success of the Maxim Mobile site that launched on Vodafone’s Live! portal last summer. In conjunction with Dutch technical partner Mobile Media International, Dennis… Continue reading Maxim Extends Mobile Site Worldwide With Vodafone Deal

SUBtv, the student union advertising network, is offering brands that use flyposting the chance to target their youth audience via an animated section on its portfolio of television screens across the country.The initiative follows increased pressure on flyposting companies by a number of local councils, particularly Camden, which recently brought an Anti-Social Behaviour Order against… Continue reading SUBtv Aims To Cash In on Flyposting Crack-Down

The total number of cinema admissions soared by almost 50% year on year during July to a record 18.4 million, in what was the most successful month for the industry so far this year, according to the latest figures from the Cinema Advertising Association.The figures are due mainly to the massive success of animated adventure… Continue reading Shrek Drives Cinema Revenues To Record Levels