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Metro International has secured its biggest advertising campaign to date in the form of a wide-ranging pan-European deal with car manufacturer Mitsubishi valued at £2 million across seven different countries.The deal will see Metro International, which claims to be the world’s largest and fastest-growing international newspaper group, become Mitsubishi’s exclusive print advertising partner for the… Continue reading Metro Secures Biggest Ever Advertising Campaign

Global advertising group, Aegis, made the day’s largest climb yesterday, rising by 6% to close at 95žp as the company unveiled strong revenues for the first six months of 2004. The group’s interim results show revenues to have grown by 15% to just under £339 million, spurred by a recovery in Europe and stronger than… Continue reading Sharewatch: Aegis Boosted By Positive Results

Communications giant BT Group has announced the launch of its largest ever global business to business marketing campaign in an attempt to underline its position as a global information technology and networking company.BT claims the mammoth £26 million campaign will position it in the same commercial space as companies like IBM, Accenture and HP, further… Continue reading BT Launches Biggest Ever Promotional Campaign

Mark Thompson, the BBC’s director general, has played down rumours that the Corporation is planning to sell off its commercial arm, BBC Worldwide, and attempted to diffuse speculation of a tie-up between the BBC and Channel 4, stating that a merger could occur between the BBC and any of the UK’s commercial broadcasters.In an interview… Continue reading Thompson Plays Down BBC Mergers And Worldwide Sell Off

The BBC has launched a cross promotion campaign between its market leading Gardeners’ World and Good Food magazines to boost the new BBC book, Delia’s Kitchen Garden with a specially produced Delia Smith supplement accompanying the title’s October issues.The move marks the first time the two magazines have teamed up and will see a close… Continue reading BBC Pushes Delia Book With Dual Magazine Tie In

The return of Ant and Dec’s Saturday Night Takeaway to ITV this autumn will be sponsored by PZ Cussons’ Imperial Leather soap brand, the broadcaster has announced, with the high-rating programme expected to further bolster ITV’s viewing share.The fourth series of the popular Saturday night variety show was secured by Cussons in a seven-figure sponsorship… Continue reading Cussons Coughs Up Cash For ITV’s Takeaway

Emap’s Magic 105.4 FM is launching a £1.5 million television advertising campaign to strengthen its position in the increasingly competitive London market.The campaign, which is the first to be created by St Luke’s since winning the magic contract in May, will run on terrestrial television, with additional coverage of Emap’s range music video channels including… Continue reading Magic Attempts To Cast Spell Over London Listeners

New research indicates that the massive interactive coverage afforded to this year’s Olympic Games by the BBC has paid off, as the Corporation celebrates record audiences and unprecedented usage of its services.The BBC’s figures show that nearly nine million digital satellite viewers pressed the red button on their remote controls, accessing the BBC’s interactive services… Continue reading Interactive Olympics Draws Millions To BBC

As time draws closer to the bidding deadline for US advertising firm, Grey Global Group, WPP are thought to be putting together an offer of cash and shares worth around $1.3 billion.According to a report in The Times, the bid from the advertising giant’s chief executive, Sir Martin Sorrell, will be joined by an offer… Continue reading WPP Prepares $1.3 Billion Offer For Grey

The John Smith’s No Nonsense TV campaign has topped the charts in terms of newspaper coverage for a second time, despite employing an old advertisement, as the company managed to cash in on the hype surrounding this years Olympic Games.The beer brand’s ‘Top Bombing‘ diving advert was originally created by TBWA\London in 2002 and intended… Continue reading John Smiths Courts Column Inches With Olympic Spoof