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Search targeted marketing company, ValueClick, has announced the purchase of price comparison website, Pricerunner, in a move which marks the American company’s first step in to the online shopping market.The acquisition of Pricerunner expands ValueClick’s suite of performance-based online marketing products into the fast growing area of comparison shopping, which the company claims is the… Continue reading ValueClick Enters Competitive Online Shopping Market

The majority of media stocks enjoyed a fruitful week, but UBC Media was by far the market’s leading success story, rising by 12.79% week on week following the company’s confirmation of a deal with Channel 4 to launch the TV giant’s first digital radio station.The joint venture is expected to transform UBC’s existing Oneword service… Continue reading Sharewatch: UBC Leads As Channel 4 Radio Sparks Interest

Fledgling men’s magazine, Blink, has been forced to close ahead of a redesign and improved distribution channels following a disappointing performance in its first four months of production.The magazine, launched in May, was pitched as a niche movies, style and music bible for an altogether more discerning reader (see Men’s Mag Newcomer Eyes Style Conscious… Continue reading Blink Forced To Redesign After Less Than Six Months

Emap Advertising has announced the appointment of Beverley Entwistle as the company’s new head of inventory, charged with ensuring advertising campaigns across Emap’s portfolio of radio stations are delivered in the most efficient way for advertisers.Entwistle joins Emap with a wealth of experience in the inventory management area, having previously worked for Granada and, latterly,… Continue reading Emap Advertising To Improve Efficiency With Inventory Boss

The debut appearance of chat show king Michael Parkinson on ITV gave a boost to the broadcaster’s schedule on Saturday, attracting over 6 million viewers and an average audience share of 28.1%.Parkinson, poached from the BBC earlier this year, featured interviews with Tom Cruise and Billy Connolly as well as Olympic heroine Kelly Holmes. The… Continue reading Parkinson Gives Boost To ITV’s Saturday Schedule

The Sunday Times is to capitalise on one of the sporting world’s most prestigious events this month, with a 32-page guide to the Ryder Cup published with the paper on 12 September and featuring exclusive analysis from Nick Faldo, the contest’s most successful player of all time.The supplement will offer readers the opportunity to take… Continue reading Times Tees Off Ryder Coverage With Faldo Supplement

According to a new report from Juniper Research, the UK is set to remain the country with the highest level of digital terrestrial television (DTT) penetration, topping 90% by 2009, followed closely by other EU countries such as; Finland at 85%, Italy with 83% and Spain with 77% penetration.DTT penetration is expected to reach nearly… Continue reading UK To Top European DTT Charts By 2009

ITV has announced the resignation of one of its most senior non-executive directors, as Etienne de Villiers steps down from his position after less than a year, sparking rumours of further management reshuffles at the UK’s largest commercial broadcaster.De Villiers’ decision takes effect immediately, although ITV claims his resignation was planned and is ‘consistent with… Continue reading Senior ITV Director Etienne de Villiers Steps Down

Broadband and digital TV provider, HomeChoice, has announced an extension to the range of its services, covering an additional 100,000 homes across London and the south-east, marking the company’s first venture outside the M25.The expansion will build upon the 1.25 million households already able to receive HomeChoice’s services, bringing an additional six telephone exchanges into… Continue reading HomeChoice Boosts Coverage To Customers Outside London

New research from IPC Innovator has revealed that sampling of beauty products in consumer magazines can increase product awareness, the chance of readers trying a product and the likelihood of further sales.The research, conducted in collaboration with advertising consultancy Sampling Innovations, consisted of telephone interviews with 1,000 Marie Claire readers and established key differences between… Continue reading IPC Reveals Power Of Sampling In Magazines