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The UK’s largest commercial broadcaster, ITV, has joined the Board of the UK Association of Online Publishers, the trade body charged with representing the interests of online publishers.The move brings ITV into line with rival online operators such as the BBC, BSkyB, Emap, FT.com, Guardian Unlimited, Haymarket and Times Online. The broadcaster’s head of online… Continue reading ITV Joins Association of Online Publishers

Future Publishing has announced plans to enter the burgeoning children’s magazine market with the launch of a new title called Jetix based around hit television shows such as Power Rangers, Spider Man and Teenage Mutant Ninja Turtles.The title is the first to come out of new division set up by the company especially to work… Continue reading Future Enters Kids Market With Jetix Magazine

ITV has secured First Choice Holidays the exclusive broadcast sponsor of the fourth series of its highly successful reality-TV format I’m A Celebrity – Get Me Out of Here, which will return to the channel later this year.The last series of the antipodean gameshow proved a solid ratings winner for ITV1 with an average of… Continue reading I’m A Celebrity Is First Choice For Holiday Firm

Fledgling television and broadband provider, HomeChoice, has unveiled a massive £2 million marketing campaign designed to dominate London’s outdoor, print and radio media throughout September and October in an attempt to boost its subscriber base in the capital.The campaign will begin next week with 48-sheets and 25% ownership of all tubecard panels on London Underground.… Continue reading HomeChoice Unveils Campaign To Dominate London’s Media

The majority of media stocks regained lost ground yesterday, with only a handful failing to increase their share price. Daily Mail and General Trust was amongst the strongest performers, rising by 1.32% ahead of the publisher acquiring Bargain Pages Media this morning.The move was completed by DMGT’s regional newspaper division, Northcliffe Newspapers Group, for a… Continue reading Sharewatch: Daily Mail Rises As Media Stocks Bounce Back

Interactive television specialist, Press Red, is attempting to make the switch to interactive advertising easier than ever with the launch of a new version of its BlackBox advert creation tool designed to woo more brands to the fledgling medium.The software has been accredited by Sky Interactive for use by agencies in creating campaigns using the… Continue reading Press Red Launches New Interactive Tool For Agencies

The majority of media stocks suffered a decline in share price yesterday, with only a handful of companies nudging into positive growth. Radio group Chrysalis was the day’s best performer with shares rising by 1.57% to close at 177žp.The radio group recently announced plans to increase the adspend for its Heart 106.2 station by around… Continue reading Sharewatch: Chrysalis Strong In Slow Day For Media Stocks

Classic FM has announced the promotion of Giles Pearman to the role of marketing director as it gears up for the next stage of its million pound advertising campaign, utilising 33 fully-branded taxis in and around London.Pearman, who joined Classic FM from FMCG giant Unilever in 1999, will now become the station’s first dedicated marketing… Continue reading Classic FM Appoints Marketing Chief Ahead Of Ad Drive

The MRG Cricket XI pulled off a narrow eight run win in the closely contested final game of the annual Tashes series against a joint BMRB/Ipsos team. After a 3-0 series win last time around, this result gave the MRG a 1-1 draw this year (with one game rained off).After last time’s washout, the teams… Continue reading MRG Maintain A Hold On Their Tashes After Nerve-Jangler

Emap Advertising has signed Virgin Mobile as the exclusive £1 million sponsor of Kiss 100’s Bam Bam Breakfast Show, running for a full year and featuring unprecedented coverage for the mobile phone giant.The deal will see Virgin integrated closely with the breakfast show’s content, providing on-air promotions, tactically linked news and gossip tags, weekly listener… Continue reading Emap Signs Virgin For Kiss Breakfast Show Sponsorship