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The BBC has announced that it will create a new corporation-wide marketing campaign for 2005 in an effort to boost its popularity in the run up to charter renewal.The BBC has created hugely successful promotional films in the past, one of the most memorable being the award-winning Perfect Day promotion, which premiered in 1997.The Corporation… Continue reading BBC Prepares Advertising Push Ahead Of Charter Renewal

Interactive TV specialist YooMedia has acquired embattled mobile marketing and technology firm Whoosh, in an effort to build its mobile portfolio and extend the use of the company’s technology.YooMedia, which currently operates interactive games on cable, Sky and through Freeview, as well as providing interactive solutions to broadcasters, already employs Whoosh SMS technology in TV… Continue reading YooMedia Acquires Whoosh To Boost Mobile Portfolio

Global media company, Viacom, has today announced that advertising revenue for second quarter trading grew by 11% to $3.4 billion, citing an ‘outstanding’ period for the group which was led by double-digit operating income from cable networks and television.For the three months to June 2004, operating income increased by 10% to $1.4 billion, while revenue… Continue reading Viacom Reports Record Revenue In Second Quarter

ITV has secured FMCG giant Cadbury’s as the new sponsor of prime-time 60s police drama Heartbeat, marking the company’s second sponsorship deal with the broadcaster, building on the success of its Coronation Street partnership.The new deal is worth £1.6 million and will see Cadbury’s, owned by Premier Foods, receive branding through sponsorship credits on the… Continue reading ITV Secures Cadbury’s For Heartbeat Sponsorship

ITV, the UK’s largest commercial broadcaster, may be forced to knock £360 million off the value of its assets following a devaluation of regional operator Carlton, according to reports over the weekend.ITV was formed in its present state by a merger between Carlton and Granada last year, although a report by the Financial Mail claims… Continue reading Carlton Devaluation Hits ITV Assets Hard

Media regulator Ofcom has begun the bidding process for the latest commercial FM radio licence in Ashford, Kent, a contract which will run for 12 years.Ofcom estimates that the coverage of the licence would give the winning broadcaster access to an adult population of around 60,000. However, the exact coverage gained by the finalised contract… Continue reading Ofcom Opens Bidding For New FM Radio Licence In Kent

IPC SouthBank has announced a new look for its iconic women’s fashion title, Marie Claire, featuring a revised format, editorial overhaul and a lower price to entice new and established readers alike.The new look title will hit news stands on July 29th and will retail for £2.50. The title’s new look is the result of… Continue reading IPC Cuts Size And Price In Marie Claire Revamp

A disappointingly poor day’s trading in media stocks, in addition to ‘selling fever’ sparked by a dip in the Wall Street index, left the FTSE 100 looking bruised and battered yesterday, with the market reaching an new low point for the year.Fears among city traders of slow growth in US corporate earnings was blamed for… Continue reading Sharewatch: Poor Trading Leaves Trinity Alone In Profit

After difficult trading conditions in 2003, consumer magazine publisher Highbury House Communications today announced that it expects pre-tax profits for the first six months of 2004 to be up 27% year-on-year, spurred on by expected improvements in advertising revenue.Although a marked improvement on last year, which saw profits dive by £25.7 million, the group said… Continue reading Highbury House Profits Expected To Rise By 27%

Radio giants UBC and Emap have announced a deal which will see the two companies consolidate their radio airtime sales for traffic and travel across both groups networks.The joint package, to be sold by UBC’s commercial division, will include over 170 radio stations including EMAP Radio, GWR Group, The Wireless Group, Chrysalis Radio, Guardian Media… Continue reading UBC Joins Sales Forces With Emap For Traffic And Travel