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The Government has failed to announce a definitive switchover date for digital TV, leaving the industry in a continued state of confusion over exactly how to progress towards a digital-only future.Culture secretary Tessa Jowell had been expected to delay the UK’s switchover process until 2012, but the minister has stated that the wider views of… Continue reading Government Still Fuzzy On Digital Switchover Date

The Daily Telegraph has announced a raft of marketing activities, to begin next weekend, promoting the newspaper’s twelfth year of Fantasy Football.Among the planned promotions will be a national television campaign, outdoor advertising, in-store radio spots and a BUPA sponsored Fantasy Football guide.The campaign’s TV element will run on Channel 4 and Five throughout August,… Continue reading Telegraph Kicks Off Fantasy Football Marketing Push

Internet shopping site Kelkoo has begun to roll-out a revamped version of its popular website across Europe, shunning pop-up advertising and reducing the impact of banner adverts.Italy was the first country to receive the new format site, which allows users to compare the price of goods between online shopping websites. A UK launch of the… Continue reading Kelkoo Drops Pop-Ups From Shopping Comparison Site

A new report from the World Association Of Newspapers (WAN) says that the migration of classified advertising from print to the internet is much slower than many predicted, but it is relentless nonetheless.As part of WAN’s ‘Shaping the Future of the Newspaper’ project, the New Classified Models report was released and revealed that only the… Continue reading Migration Of Print Ads To Internet Slower Than Expected

New research published by Informa Media Group indicates that global sales of digital music players, such as the Apple iPod, will double in 2004 to more than 20 million units, a statistic that could add to the worries of radio executives attempting to launch digital stations.Earlier this month Ofcom’s head of market intelligence, Peter Davies,… Continue reading Boom In Digital Music Players Could Endanger Radio

Trading in media stocks was brisk yesterday, with only a handful of companies suffering a downturn in fortunes. Newspaper giant Trinity Mirror performed well, adding 1.74% to its share price to close at 615˝p.Yesterday saw the company announce the departure of Stephen Parker, managing director of the group’s regional newspaper division. The newspaper stalwart is… Continue reading Sharewatch: Trinity Rises Despite Departing Director

Highbury Entertainment has announced that it will launch what it calls the “largest and most exciting consumer PC magazine to hit the shelves in the last ten years” in October, branded GigaHz the title will cover the high-speed, performance computing market.The 180-page title promises a “no-holds-barred” approach to computing, offing dedicated PC users uncompromising reviews… Continue reading Highbury Entertainment Readies High-End PC Title

Capital Radio’s alternative music station Xfm is to begin broadcasting on FM in Manchester from next month in a bid to build support for a licence application in November.The station, broadcasting from August 2nd to 28th, will feature a mix of content from the London-based station as well as some local programming between 10am and… Continue reading Xfm To Broadcast In Manchester Ahead Of FM Licence Bid

Specialist publisher Future has announced a spate of celebratory promotions to mark the 100th issue of the company’s leading creative magazine, Computer Arts.Among the promotions due to accompany the anniversary issue next month are four limited edition covers for the title, billed by Future as “collector’s covers”, as well as the chance for to win… Continue reading Future Celebrates Computer Arts’ Centenary Edition

BBC Magazines has announced the closure of its newest teen title, Dare, which will cease publication following the August issue after less than 12 months on newsagent’s shelves.The title, fortnightly until May and monthly thereafter, was billed as a “feisty, flirty magazine for girls aged 10 to 14”, has been axed due to disappointing performance.… Continue reading BBC Cancels Dare Magazine After Less Than A Year