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BBC Magazines has announced the closure of its newest teen title, Dare, which will cease publication following the August issue after less than 12 months on newsagent’s shelves.The title, fortnightly until May and monthly thereafter, was billed as a “feisty, flirty magazine for girls aged 10 to 14”, has been axed due to disappointing performance.… Continue reading BBC Cancels Dare Magazine After Less Than A Year

UK text messaging in June showed no signs of slowing as the Mobile Data Association (MDA) recorded 2.10 billion individual sent messages, setting yet another record month.June, is the sixth consecutive month to report a total of in excess of 2 billion messages, growing by 28% year-on-year to set the new record.The MDA has launched… Continue reading Another Record Text Messaging Month In June

Media super-regulator, Ofcom, has ruled out a ban on junk food advertising during children’s television programmes, branding such measures as “ineffective” in the publication of research commissioned by culture secretary Tessa Jowell.According to the regulator, a ban on the advertising of unhealthy foods would “be both ineffective and disproportionate in its wider impact.” Ofcom’s reasoning… Continue reading Ofcom Rules Out “Ineffective” Ban On Junk Food Ads

Emap has announced the largest advertising push in three years to promote its youth station Kiss 100 costing £1.5 million and promoting the station’s unique brand message.The cross media campaign will begin with TV advertising throughout July on ITV, Channel 4, Five and through Emap’s music channels. The promotion will also include experiential events and… Continue reading Emap Unveils Massive Advertising Push For Kiss

New research published by Informa Media Group indicates that global sales of digital music players, such as the Apple iPod, will double in 2004 to more than 20 million units, a statistic that could add to the worries of radio executives attempting to launch digital stations.Earlier this month Ofcom’s head of market intelligence, Peter Davies,… Continue reading Boom In Digital Music Players Could Endanger Radio

Global advertising giant Aegis notched up a share price increase yesterday, rising by 0.59% to 85p. Rivals WPP, however, dipped by 0.19% despite the latest Bellwether report revealing buoyancy in the marketing sector.The latest figures contained in the IPA report show the steepest rise in marketing spend since the survey began, along with improved confidence… Continue reading Sharewatch: Optimism In Ad Market Boosts Aegis

Media and research group, Aegis, has today announced the acquisition of the Marketing Resources Management Group (MRM Group), owner of Australian based marketing agency One Digital, for £1.6 million.MRM Group will now be incorporated into Aegis’ new international media network, Isobar, launched earlier this year to combine the company’s £564 million a year digital and… Continue reading Aegis Boosts Isobar With Australian Acquisition

The Guardian Media Group, publishers of the Guardian and Observer newspapers, has announced increases in turnover, operating profits and cash flow in its annual results published today.According to chairman Paul Myners, the increases mark a year of “significant progress” for the company. GMG’s head also stated that the company had resisted “quick fixes” in approaching… Continue reading GMG Announces Significant Progress In Annual Results

The department for culture media and sport has published a report on public opinion of the BBC, revealing that the Corporation is still held in high esteem, but that two thirds of the public support the licence fee being dropped.The Government’s What You Said About the BBC report summarises views collated during a major public… Continue reading Government Reveals Public Opinion On BBC

BBC Magazines has announced what it claims is the UK’s most comprehensive research study to date into consumer attitudes, centering on public opinions of its extensive gardening portfolio.The research is designed to inform future editorial, marketing and advertising sales plans for its gardening products, including BBC Gardeners’ World Magazine, BBC Easy Gardening and Gardens Illustrated.The… Continue reading BBC Seeds Research Into Gardening Readership