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Specialist publisher Future has announced a spate of celebratory promotions to mark the 100th issue of the company’s leading creative magazine, Computer Arts.Among the promotions due to accompany the anniversary issue next month are four limited edition covers for the title, billed by Future as “collector’s covers”, as well as the chance for to win… Continue reading Future Celebrates Computer Arts’ Centenary Edition

BBC Magazines has announced the closure of its newest teen title, Dare, which will cease publication following the August issue after less than 12 months on newsagent’s shelves.The title, fortnightly until May and monthly thereafter, was billed as a “feisty, flirty magazine for girls aged 10 to 14”, has been axed due to disappointing performance.… Continue reading BBC Cancels Dare Magazine After Less Than A Year

UK text messaging in June showed no signs of slowing as the Mobile Data Association (MDA) recorded 2.10 billion individual sent messages, setting yet another record month.June, is the sixth consecutive month to report a total of in excess of 2 billion messages, growing by 28% year-on-year to set the new record.The MDA has launched… Continue reading Another Record Text Messaging Month In June

BBC Magazines has announced what it claims is the UK’s most comprehensive research study to date into consumer attitudes, centering on public opinions of its extensive gardening portfolio.The research is designed to inform future editorial, marketing and advertising sales plans for its gardening products, including BBC Gardeners’ World Magazine, BBC Easy Gardening and Gardens Illustrated.The… Continue reading BBC Seeds Research Into Gardening Readership

Newspaper heavyweight Trinity Mirror has announced that Stephen Parker, currently managing director of the company’s regional newspaper division, is to resign next week, leaving chief executive Sly Bailey with direct responsibility for the company’s local titles.Parker, an executive director with Trinity since January 1993, will leave the company at the end of July by mutual… Continue reading Trinity Confirms Regional Director To Step Down

An advertisement for IPC’s flagship men’s magazine Loaded has been cleared of being offensive and demeaning to women by the Advertising Standards Authority following complaints over its “Fighting For Feminism” strapline.The advertisement, a poster promoting the magazine’s tenth anniversary issue, pictured a profile view of a naked woman holding a burning bra. The woman’s modesty… Continue reading Loaded Anniversary Campaign Cleared Over Feminist Jibe

A peak of more than six million viewers tuned in to Channel 4 last night to watch Big Brother contestants Michelle and Stuart disappear under a table, appearing to have sex in what could be a landmark event for the five-year-old reality show.Last night’s hour-long screening of Big Brother culminated in the two house-bound lovebirds… Continue reading Over Six Million Tune In For First Big Brother “Bonk”

New research from ZenithOptimedia indicates a continued period of growth for the UK’s advertising markets, with spending continuing to rise.In the update of European ad spend, Zenith said that, as with the rest of Europe, UK online advertising expenditure is continuing its rapid ascent. The sectors leading internet spend are finance, travel, IT and automotive,… Continue reading UK Advertising Expenditure Continuing Apace

Global advertising giant Aegis notched up a share price increase yesterday, rising by 0.59% to 85p. Rivals WPP, however, dipped by 0.19% despite the latest Bellwether report revealing buoyancy in the marketing sector.The latest figures contained in the IPA report show the steepest rise in marketing spend since the survey began, along with improved confidence… Continue reading Sharewatch: Optimism In Ad Market Boosts Aegis

Media and research group, Aegis, has today announced the acquisition of the Marketing Resources Management Group (MRM Group), owner of Australian based marketing agency One Digital, for £1.6 million.MRM Group will now be incorporated into Aegis’ new international media network, Isobar, launched earlier this year to combine the company’s £564 million a year digital and… Continue reading Aegis Boosts Isobar With Australian Acquisition