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Newspaper heavyweight Trinity Mirror has announced that Stephen Parker, currently managing director of the company’s regional newspaper division, is to resign next week, leaving chief executive Sly Bailey with direct responsibility for the company’s local titles.Parker, an executive director with Trinity since January 1993, will leave the company at the end of July by mutual… Continue reading Trinity Confirms Regional Director To Step Down

An advertisement for IPC’s flagship men’s magazine Loaded has been cleared of being offensive and demeaning to women by the Advertising Standards Authority following complaints over its “Fighting For Feminism” strapline.The advertisement, a poster promoting the magazine’s tenth anniversary issue, pictured a profile view of a naked woman holding a burning bra. The woman’s modesty… Continue reading Loaded Anniversary Campaign Cleared Over Feminist Jibe

A peak of more than six million viewers tuned in to Channel 4 last night to watch Big Brother contestants Michelle and Stuart disappear under a table, appearing to have sex in what could be a landmark event for the five-year-old reality show.Last night’s hour-long screening of Big Brother culminated in the two house-bound lovebirds… Continue reading Over Six Million Tune In For First Big Brother “Bonk”

New research from ZenithOptimedia indicates a continued period of growth for the UK’s advertising markets, with spending continuing to rise.In the update of European ad spend, Zenith said that, as with the rest of Europe, UK online advertising expenditure is continuing its rapid ascent. The sectors leading internet spend are finance, travel, IT and automotive,… Continue reading UK Advertising Expenditure Continuing Apace

Commercial TV giant ITV saw its share price climb yesterday, rising by 0.24% to 106p. The rise was fuelled by reports that the broadcaster has earmarked several non-core businesses for sale in an effort to reduce costs.The assets are thought to be worth around £600 million and include ITV’s stake in SMG, which itself suffered… Continue reading Sharewatch: ITV’s Cost Cut Plans Boost Share Price

The number of single people in Britain is growing, the UK will have 16 million singles by 2010, a statistic that can be exploited by marketers. James Papworth, ad marketing manager at IPC Prospector, looks at the pros and cons of single life and advertising to perennial singletons…‘Marriage is a wonderful institution … but who… Continue reading NewsLine Column: Advertising To Single Britain

The Incorporated Society of British Advertisers has announced plans to work with industry regulator Ofcom on its proposed changes to alcohol advertising regulations, assigning its specialist Alcohol Advertisers Working Group to lobby the regulator over alterations to its code.The advertiser’s group comprises senior representatives of ISBA’s alcoholic drinks sector members and has already held discussions… Continue reading ISBA Group To Work With Ofcom On Alcohol Advertising

Media giant Emap has unveiled a new look for its long running men’s monthly, FHM, building on months of consumer research and including several new sections with the revamped title.The re-styled title will hit news stands on 1st August, with the September issue the first to sport the new format. The front cover of the… Continue reading Emap Unveils New Look FHM To Boost Readership Figures

Juicy, a new lifestyle magazine preaching “urban style and culture” values is set to launch this month, with a readership target similar to that of deceased lifestyle bibles Sleaze and The Face.Run by a small editorial team and published independently, the title’s website states the magazine’s aim as being: “to bring you all of the… Continue reading Juicy New Title To Poach Sleaze And Face Readers

The Q2 2004 Bellwether Report has revealed continuing buoyancy in the marketing sector with final data for 2003 showing the steepest rise in marketing spend since the survey began, along with improved confidence amongst top marketing executives.The report, a quarterly survey of marketing budgets, is published today by NTC Research on behalf of the Institute… Continue reading Market Recovery Continuing For UK Advertisers