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BBC Magazines has announced what it claims is the UK’s most comprehensive research study to date into consumer attitudes, centering on public opinions of its extensive gardening portfolio.The research is designed to inform future editorial, marketing and advertising sales plans for its gardening products, including BBC Gardeners’ World Magazine, BBC Easy Gardening and Gardens Illustrated.The… Continue reading BBC Seeds Research Into Gardening Readership

Newspaper heavyweight Trinity Mirror has announced that Stephen Parker, currently managing director of the company’s regional newspaper division, is to resign next week, leaving chief executive Sly Bailey with direct responsibility for the company’s local titles.Parker, an executive director with Trinity since January 1993, will leave the company at the end of July by mutual… Continue reading Trinity Confirms Regional Director To Step Down

Media giant Emap has unveiled a new look for its long running men’s monthly, FHM, building on months of consumer research and including several new sections with the revamped title.The re-styled title will hit news stands on 1st August, with the September issue the first to sport the new format. The front cover of the… Continue reading Emap Unveils New Look FHM To Boost Readership Figures

Juicy, a new lifestyle magazine preaching “urban style and culture” values is set to launch this month, with a readership target similar to that of deceased lifestyle bibles Sleaze and The Face.Run by a small editorial team and published independently, the title’s website states the magazine’s aim as being: “to bring you all of the… Continue reading Juicy New Title To Poach Sleaze And Face Readers

The Q2 2004 Bellwether Report has revealed continuing buoyancy in the marketing sector with final data for 2003 showing the steepest rise in marketing spend since the survey began, along with improved confidence amongst top marketing executives.The report, a quarterly survey of marketing budgets, is published today by NTC Research on behalf of the Institute… Continue reading Market Recovery Continuing For UK Advertisers

The Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PWC) have revealed that UK online advertising in 2003 beat all records as spending reached more than £350 million, pushing its market share of total advertising revenue to 2.5%.The official figures published today show that the online advertising industry grew at a staggering rate of 80% year-on-year… Continue reading UK Online Advertising Spend Beats All Records

Internet service provider Wanadoo has announced plans to provide on demand television content to subscribers through its new Livebox wireless broadband product.The company claims Livebox will be the UK’s first “broadband gateway product for the home”, giving customers phone services (VoIP), internet access and video on demand through their broadband connection and transmitted wirelessly to… Continue reading Wanadoo To Offer Customers TV Content On Demand

Commercial TV giant ITV saw its share price climb yesterday, rising by 0.24% to 106p. The rise was fuelled by reports that the broadcaster has earmarked several non-core businesses for sale in an effort to reduce costs.The assets are thought to be worth around £600 million and include ITV’s stake in SMG, which itself suffered… Continue reading Sharewatch: ITV’s Cost Cut Plans Boost Share Price

The number of single people in Britain is growing, the UK will have 16 million singles by 2010, a statistic that can be exploited by marketers. James Papworth, ad marketing manager at IPC Prospector, looks at the pros and cons of single life and advertising to perennial singletons…‘Marriage is a wonderful institution … but who… Continue reading NewsLine Column: Advertising To Single Britain

The Incorporated Society of British Advertisers has announced plans to work with industry regulator Ofcom on its proposed changes to alcohol advertising regulations, assigning its specialist Alcohol Advertisers Working Group to lobby the regulator over alterations to its code.The advertiser’s group comprises senior representatives of ISBA’s alcoholic drinks sector members and has already held discussions… Continue reading ISBA Group To Work With Ofcom On Alcohol Advertising