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Mirror Group Newspapers has bolstered its advertising team with another raft of senior appointments designed to improve its relationship with clients and agencies.Clare Dove, director of advertising for Trinity Mirror’s national newspaper division, has recruited Keith Yonish as head of innovation. He joins from the Independent where he held the position of controller of Independent… Continue reading Mirror Group Announces Raft Of Advertising Appointments

IPC Advertising has announced the promotion of Sharon Kirby, currently a head of sales with the magazine giant, to the position of classified sales director.The new role will see Kirby working closely with IPC’s Learning and Development team to create a Sales Academy, streamlining staff training and ensuring they are well placed within the company.… Continue reading IPC Boosts Classified With New Sales Director

Ofcom’s head of market intelligence, Peter Davies, has revealed a challenge to digital radio from Apple’s Ipod personal music player and the teenage listeners taking it to their hearts.In a presentation to the Radio Festival in Birmingham, the regulator unveiled research into the opinions of 18 to 20 year-olds towards DAB radio, indicating a number… Continue reading DAB Broadcasters Face Threat From Ipod Generation

Chrysalis Radio was seen in focus yesterday with shares rising by 3.35% to close at 192žp after announcing that like-for-like revenue increased by 20% in the 10 months to 30 June 2004. This is against the backdrop of a market which grew by 8% growth over the corresponding period (see Chrysalis Continues To Outperform Radio… Continue reading Sharewatch: Chrysalis Boosted By Positve Revenue Update

Capital Radio Group has secured an innovative deal with Columbia TriStar films to promote the release of the new Spider-Man 2 flim to around 10 million listeners a week via the Hit 40 UK chart show.The deal takes advantage of a new package that gives advertisers a week-long national radio presence by providing brand mentions… Continue reading Capital Secures Deal To Promote Spider-Man Release

The BBC is believed to be considering a £1 billion sale of almost all of its commercial operations in an attempt to bring the Corporation closer to its core public service remit in the run up to charter review in 2007.The BBC’s commercial activities range from Teletubbies merchandise to studio facilities and could be worth… Continue reading BBC Considers £1 Billion Sale Of Commercial Arm

A panel of broadcast industry experts has put advertising to the over fifties at the top of the agenda at this year’s Radio Festival in Birmingham.Beginning his address on the topic, Ron Coles, director of Saga Radio, described the changing face of Britain’s population with more people aged over fifty making up the populus and… Continue reading Radio Festival Puts Spotlight On Advertising To Over Fifties

Competition in the already highly competitive teenage magazine market looks set to hot up later this month with the launch of two new titles from Egmont Magazines targeting younger readers.Egmont, which is one of the biggest players in children’s publishing, is launching Hot Wheels for boys aged six to ten and My Scene for girls… Continue reading Competition Hots Up With New Teen Magazine Launches

The BBC’s director of radio and music, Jenny Abramsky, has defended the Corporation’s radio operations in a keynote speech to this year’s Radio Festival in Birmingham.Addressing the audience, the radio boss described the past year as turbulent, declaring that the Hutton inquiry and its aftermath had “plunged the BBC into crisis” and that the difficulties… Continue reading Abramsky Defends BBC Radio Ahead Of Charter Renewal

Media regulator Ofcom has pledged to relax the rules governing television and radio sponsorship in a move that will allow broadcasters greater freedom to mix commercial messages into programme breaks and shows.The watchdog has today published its draft Broadcasting Code cutting the number of rules that relate to the burgeoning sponsorship market. The move will… Continue reading Ofcom To Relax Broadcast Sponsorship Regulations