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Media regulator Ofcom has pledged to relax the rules governing television and radio sponsorship in a move that will allow broadcasters greater freedom to mix commercial messages into programme breaks and shows.The watchdog has today published its draft Broadcasting Code cutting the number of rules that relate to the burgeoning sponsorship market. The move will… Continue reading Ofcom To Relax Broadcast Sponsorship Regulations

ITV has secured Lever Fabergé’s Sure deodorant brand as the six-figure broadcast sponsor of its new daytime show, The Test, which launches on the network later this month.The 30-minute show, presented by psychologist Jeremy Milnes, will air each weekday from 19 July in an attempt to cure people of their fears. The fact that phobias… Continue reading ITV Puts Sure To The Test With Daytime Sponsorship

Ofcom’s head of market intelligence, Peter Davies, has revealed a challenge to digital radio from Apple’s Ipod personal music player and the teenage listeners taking it to their hearts.In a presentation to the Radio Festival in Birmingham, the regulator unveiled research into the opinions of 18 to 20 year-olds towards DAB radio, indicating a number… Continue reading DAB Broadcasters Face Threat From Ipod Generation

The advertising watchdog is clamping down on French Connection after the high-profile clothing brand used its controversial FCUK trademark in a nation-wide poster campaign promoting its recently launched FM radio station.The Advertising Standards Authority’s Committee of Advertising Practice has ordered French Connection to pre-vet all of its posters for the next two years after ruling… Continue reading Advertising Watchdog Cracks Down On French Connection

Capital Radio and GWR, which were recently rumoured to be dicsusing plans for a potential £840 million merger, were seen in focus yesterday. The radio groups saw shares rise by 5.41% and 3.80% respectively as stocks rebounded from the shake-out in the radio sector last week.Chrysalis Radio was also in the spotlight ahead of today’s… Continue reading Sharewatch: Radio Groups Rise Following Merger Rumours

Nine out of ten click-throughs to pop-up adverts on websites occur by accident, in a move that causes mistrust and confusion amongst users, according to the latest research from from Bunnyfoot Universality.A new paper released by the online consultancy surveyed more than 60 web users across the UK to find that around that 90% of… Continue reading Majority Of Internet Users Click On Pop-Ups By Mistake

The BBC’s board of governors have ordered a wide-ranging investigation into BBC One’s peak time schedules amid growing public concern about programme quality and criticism over its increasingly populist approach to scheduling.The BBC’s annual report has today revealed that the Corporation is planning to commission an independent study to see whether its flagship entertainment channel… Continue reading Governors Order Investigation Into BBC One Programming

The switchover of Britain’s radio networks from analogue to digital will depend largely on the development of digital television, according to BBC Radio 4 controller Helen Boaden.Speaking at the Radio Festival in Birmingham, the broadcast head claimed that radio switchover would be fuelled by public interest, which would be spurred on by the success of… Continue reading Television Will Lead Switch To Digital Radio

IPC Media has announced plans to celebrate the five hundredth issue of its weekly teen magazine Mizz with the publication of a bumper, party-themed edition.The special edition, which goes on sale later this week with the usual £1.60 cover price, includes an interview with Jamelia, a pop souvenir poster of Peter Andre and a 16-page… Continue reading Mizz Celebrates Nearly Twenty Years With Bumper Edition

Former Five and Sky executive David Elstein has set out an optimistic vision for the future of commercial radio in his delivery of the Guardian Media Group lecture at the annual Radio Academy Radio Festival in Birmingham.Covering a wide range of topics in his keynote speech last night the veteran broadcast chief described his views… Continue reading Elstein Sets Out Optimistic Vision For Commercial Radio