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ITV is planning to create new versions of several classic drama series in an effort to increase ratings and win back viewers.The broadcaster has confirmed its intention to create the new programmes, with Inspector Morse, Sharpe and Rumpole of the Bailey understood to be in the planning stages.A spokeswoman for ITV said: “They are very… Continue reading ITV To Rescue Ratings By Resurrecting Classics

The Office of Fair Trading has issued a statement to the London Stock Exchange stating that ITV’s proposed acquisition of Scottish Media Group’s 25% stake in GMTV may be referred to the Competition Commission for investigation.The statement invites feedback about any competition or public interest issues to be sent to the OFT by 29 July… Continue reading GMTV Purchase May Be Judged By Competition Commission

Speculation continued amongst traders yesterday concerning WPP‘s expected move to buy buy US rival Grey Group. The American firm yesterday lost its media planning account with Proctor & Gamble, one of the main attractions for a WPP bid.The P&G account was scooped by Aegis, which dipped by 0.30%. WPP too saw a decline of 1.25%… Continue reading Sharewatch: Doubt Over WPP Deal As Aegis Scoops P&G

The BBC has confirmed that Rupert Gavin, chief executive officer of the Corporation’s commercial Worldwide arm, has resigned from his role without reason and with immediate effect.The unexpected move by Gavin, profiled in today’s Times Business supplement, comes as the Corporation faces increasing pressure from rival companies to downsize its commercial operations.Commenting on the shock… Continue reading BBC Worldwide Chief Makes Shock Resignation

WPP was the talk of trading floors yesterday, dipping by 1.51% as rumours circulated that the advertising giant is preparing to buy US rival Grey Group.A purchase would bring the company into WPP’s portfolio and bring an end to one of the few remaining independent advertising agencies. Grey was put up for sale in June,… Continue reading Sharewatch: WPP Dips As Grey Purchase Speculation Mounts

Film giant UIP has announced the first online campaign to promote summer blockbuster, Thunderbirds, employing United Virtualities’ Ooqa-Ooqa technology to replace viewers’ web browsers with branded alternatives.The technology is used for the first time today as the campaign launches on www.citv.co.uk, with Ooqa-Ooqa replacing visitors’ normal browser toolbar with an advertiser branded browser.The technology is… Continue reading UIP Pushes Thunderbirds With Branded Internet Browser

It was confirmed today that Guardian Media Group (GMG) has bought a 14% stake in Development Hell, publisher of the music and entertainment magazine Word.After much interest from other trade investors, the bosses at Development Hell decided that a tie with GMG would be ideal. Publisher, Jerry Perkins said: “It is a diverse media group… Continue reading GMG Acquires 14% Stake In Development Hell

Emap Advertising and Starcom Motive have secured a £1.5 million cross-media deal with Golden Wonder to promote its Nik Naks snack brand across Emap’s range of Kiss and Kerrang branded media.The four-month campaign will target 16 to 24 year-old consumers with a range of on-air sponsorship and promotions covering Kiss TV, Kerrang TV and The… Continue reading Emap Bags Golden Wonder For Cross-Media Deal

Maiden Outdoor has announced two major new deals with Britain’s railway owner, Network Rail, which will see the company take control of 2,000 poster sites at 17 railway stations worth £450 Million.The company has also renewed a five year promotions contract, worth over £27m, to manage exhibitions and product sampling opportunities on managed station concourses.The… Continue reading Maiden Clinches £477 Million Rail Contracts

An investigation by the National Audit Office has revealed continued confusion surrounding the Freeview digital TV service, claiming that the BBC has failed to significantly improve public understanding of the service, despite numerous high-profile campaigns.The NAO report claims that the BBC’s campaigns have not yet succeeded in “significantly reducing consumer confusion about Freeview in non-digital… Continue reading NAO Claims Confusion Still Rife Over Freeview