Aegis remained in focus yesterday with shares rising by 2.56% as investors digested plans for the creation of a new media network to integrate the company’s £564 million a year digital and interactive advertising business (see Aegis Creates Global Network For Digital Marketing).The new Isobar Worldwide brand will focus on providing clients with information on… Continue reading Sharewatch: Aegis Boosted By Plans For Digital Network
RSVP, the recently formed cross-media sales alliance between Capital Radio, Viacom Brand Solutions and IPC, has secured its first pan-European deal to promote the launch of TDK’s scratchproof DVD product line.The deal will see RSVP, which was set up to provide bespoke cross-media solutions, promote the DVDs across the Capital Radio group in the UK… Continue reading RSVP Alliance Signs First European Cross-Promotional Deal
Lord Saatchi has told a gathering of some of the UK’s largest advertisers that a future Conservative Government would not hesitate to scrap the communications act if it became to restrictive.The Conservative party chairman told guests at ISBA’s annual luncheon that a Tory Government would repeal the Act if it became too “odious” in the… Continue reading Conservative Government Would Scrap Communications Act
UK advertising expenditure for 2004 is set to show bigger growth than previously anticipated with figures being revised up from the 3.2% predicted earlier this year to a more optimistic 4.8%.Figures published today by the Advertising Association show that the recovery that began in the first quarter of 2003 continued into the first quarter of… Continue reading UK Adspend Expected To Show 4.8% Increase In 2004
Pay-for-performance search firm Overture has bolstered of its sales operation with the appointment of Richard Firminger as sales director with responsibility for accelerating growth and service levels across the company.The appointment sees Firminger, formerly of AdLINK, DoubleClick, CMP Media and VNU Business Publications, given responsibility for managing and directing Overture’s UK sales with a brief… Continue reading Overture Boosts Growth With New Sales Director
Emap chairman Adam Broadbent says the cross-media group is making ‘reasonable’ progress towards its full year goals with consumer magazine circulation revenues and advertising performing well.The Emap boss told investors at the company’s annual general meeting this morning that busines- to-business operations are performing strongly and magazine display advertising remains good. However, he revealed that… Continue reading Emap Makes Steady Progress Towards Full Year Targets
Emap has announced a major expansion of its rock-focused music station Kerrang!, pushing the brand into northern England through the company’s seven wholly-owned DAB digital multiplexes.The growth in reach for Kerrang! is part of Emap’s strategy to extend its national radio brands and equip them for localised content. The station is currently available via DAB… Continue reading Emap Expands Kerrang! Into Northern DAB Regions
ITV has hailed the recent Euro 2004 football championships a success after they helped its sales operation to see its strongest growth in revenue since the height of the dotcom boom in 2000.The UK’s largest commercial broadcaster claims to have seen revenue increase by 17% throughout the tournament, as an overwhelming demand for airtime spots… Continue reading ITV Hails Euro 2004 A Success As Revenue Soars
MediaCom has been voted as the agency most admired by media owners in terms of its all round professionalism and commercial performance for the second year running.Between May and June this year Ocean Consulting’s latest Media Agency Monitor surveyed almost 60 top-level executives at virtually all of the UK’s major consumer media owners to gauge… Continue reading MediaCom Voted Best Agency For Second Year Running
The return of beer brand John Smith’s to campaigns fronted by comic Peter Kay has proved a wise decision by the brewery, as its 30-second spots with a ‘no nonsense’ tagline have landed the top spot in the latest Ads That Make The News survey.John Smith’s latest push builds on last year’s hugely popular ‘Ave… Continue reading John Smith’s Tops Latest Ads That Make The News Survey
