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Channel 4 has announced the appointment of Greg Smith as its new head of media planning, a position created earlier this year to oversee the deployment of promotional airtime across the Channel 4, E4 and Film Four.The new role will see Smith, a senior marketer with a background in brand development, report directly to Channel… Continue reading Channel 4 Appoints First Media Planning Head

Capital Radio Group has announced plans to step up its mobile marketing strategy across its range of brands after deciding to extend its existing deal with mobile technology specialists Flytxt.The new agreement will see Flytxt oversee a new phase of mobile activity across the commercial radio group’s Capital FM and Capital Gold Networks, as well… Continue reading Capital Sticks With Flytxt To Boost Popular Brands

Channel 4 has surprised the broadcasting industry by announcing the appointment of Andy Duncan, BBC director of marketing, communications and audiences, as its new chief executive.Duncan, the man behind the launch of the highly successful Freeview service, had not been named among the frontrunners for the position, which became vacant last month after Mark Thompson… Continue reading Channel 4 Appoints Andy Duncan As Chief Executive

Emap Advertising and Carat have secured a £450,000 deal to promote the relaunch of Smirnoff Black Ice across a range of Emap’s men’s lifestyle magazines including FHM, Arena, Empire, Q and Zoo.The campaign will launch across the August issues of the men’s magazines and will promote Smirnoff Black Ice as an iconic breed of mixed-vodka… Continue reading Emap Advertising Brings Black Ice To FHM Readers

The Audit Bureau of Circulations has launched an innovative scheme to help business to business magazines increase their advertising revenue by educating company executives on the benefits of the sector.The B2B Advertiser Communication Programme will see a quarterly bulletin target company bosses to improve awareness and understanding of sales figures in the releases of ABC’s… Continue reading ABC Initiative To Boost Business To Business Magazines

Channel 4 and Five have seen their share of viewing rise significantly over the first half of the year with viewers turning away from BBC One and BBC Two as the Corporation strives to move upmarket.Viewing figures released by BARB show that Channel 4 has enjoyed a remarkable start to the year with its audience… Continue reading Channel 4 And Five Benefit From Viewer Migration

Capital Radio Group has created two senior positions to handle the marketing for its regional FM network outside of London and develop its portfolio of Xfm, Choice FM and Capital Gold brands.The new roles will not affect the group’s existing marketers such as Xfm head of marketing Charlotte Soussan or the regional network marketer Eirween… Continue reading Capital Creates Two New Senior Marketing Roles

Yahoo! Europe has secured a deal with cross-media research firm Dynamic Logic enabling it to offer clients the means to measure the impact of online advertising on their brands.The deal comes just months after a study published by MSN in conjunction with Procter & Gamble, Nestle and Kraft revealed that online advertising can boost off-line… Continue reading Yahoo! To Boost Advertiser Confidence With Research

Independent News and Media saw shares rise by 0.96% to close 131źp as the company, which publishes the Independent and the Independent on Sunday, announced strong revenue growth across all major markets for the first half of 2004.Executive chairman, Sir Anthony O’Reilly, said group total revenues are comfortably ahead of 2003, with the strong trading… Continue reading Sharewatch: INM Rises Following Strong Results

Telecoms giant, British Telecom (BT), is set to slash the rental cost of high-speed broadband for new and existing customers from 1st July 2004.Almost all of BT broadband packages are set to be slashed. Customers can now expect to save a massive £13.00 when using the fastest connection package ‘BT Yahoo! Broadband 1Mb’, which is… Continue reading BT Cuts Broadband Prices To Boost Uptake