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Channel 4 and Five have seen their share of viewing rise significantly over the first half of the year with viewers turning away from BBC One and BBC Two as the Corporation strives to move upmarket.Viewing figures released by BARB show that Channel 4 has enjoyed a remarkable start to the year with its audience… Continue reading Channel 4 And Five Benefit From Viewer Migration

Capital Radio Group has created two senior positions to handle the marketing for its regional FM network outside of London and develop its portfolio of Xfm, Choice FM and Capital Gold brands.The new roles will not affect the group’s existing marketers such as Xfm head of marketing Charlotte Soussan or the regional network marketer Eirween… Continue reading Capital Creates Two New Senior Marketing Roles

Yahoo! Europe has secured a deal with cross-media research firm Dynamic Logic enabling it to offer clients the means to measure the impact of online advertising on their brands.The deal comes just months after a study published by MSN in conjunction with Procter & Gamble, Nestle and Kraft revealed that online advertising can boost off-line… Continue reading Yahoo! To Boost Advertiser Confidence With Research

Satellite broadcaster BSkyB saw a dip in share price yesterday, falling by 0.96% to 622p. The company is believed to be in negotiations with sports cable network ESPN about launching a special version of its 24-hour sports channel in the UK.The new channel is believed to be a British version of ESPN Classic Sport, which… Continue reading Sharewatch: BSkyB Dips Despite Talks With ESPN

Channel 4 has announced the appointment of Greg Smith as its new head of media planning, a position created earlier this year to oversee the deployment of promotional airtime across the Channel 4, E4 and Film Four.The new role will see Smith, a senior marketer with a background in brand development, report directly to Channel… Continue reading Channel 4 Appoints First Media Planning Head

Capital Radio Group has announced plans to step up its mobile marketing strategy across its range of brands after deciding to extend its existing deal with mobile technology specialists Flytxt.The new agreement will see Flytxt oversee a new phase of mobile activity across the commercial radio group’s Capital FM and Capital Gold Networks, as well… Continue reading Capital Sticks With Flytxt To Boost Popular Brands

Viacom Outdoor has secured Proctor & Gamble’s Ariel brand for an innovative advertising and sponsorship campaign that will dominate Southfields Tube station during this year’s Wimbledon tennis championships.The initiative has seen Southfields transformed with a series of tennis-related creatives including special sound effects of crowds cheering that are triggered by Tube trains pulling into the… Continue reading Viacom Turns Southfields Tube Into Tennis Court

Outdoor advertising company Clear Channel UK is believed to be in talks with giant poster contractor Mega Profile about a possible take-over that could save the company from the prospect of closure.Mega Profile has been one of the pioneers of large-format banner advertising since the format was imported from Continental Europe in the late nineties.… Continue reading Mega Profile Rumoured To Be In Takeover Talks

A number of influential industry figures have expressed their support for an innovative new reporting system created by BARB to measure the sponsorship of television programmes.Speaking at an evening meeting held by the Media Research Group earlier this week, Andy Thompson, head of sponsorship at ITV, said: “Sponsorship is key and critical for all of… Continue reading Industry Welcomes New Sponsorship Tracking System

WFCA Integrated has announced the creation of its first dedicated media planning and buying department following its recent successful bid for Carpetright’s £7 million account.The new business will be headed by one of MediaCom’s original founders Bill Jones (pictured left), who will be joined by media manager Tina Crouch, another former Grey Global staff employee.Commenting… Continue reading WFCA Integrates Agency With Planning/Buying Division