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ITV Sales has secured DatingDirect.com as the exclusive dating partner for itv.com’s new Love section, powering the broadcaster’s latest online brand extension and giving hope to desperate singles nationwide.Today sees ITV launch itv.com/love where relevant ‘love’ content from programmes such as This Morning, Trisha and a range of high-profile ITV soaps will be collated and… Continue reading ITV Forms Online Partnership With DatingDirect

Magazine giant Hachette Filipacchi has announced a deal with mobile phone service provider Flytxt to create and implement a new mobile strategy across the company’s portfolio of youth-orientated magazine titles.Flytxt’s key objectives will be to extend Hachette’s existing mobile databases, increase reader loyalty, create richer interactivity between titles and readers and create new revenue streams… Continue reading Hachette Signs Flytxt To Deliver Mobile Strategy

Earlier this week the billionaire Barclay brothers succeeded in their hard-fought battle to take control of the Daily Telegraph and its sister publications with a winning bid worth £665 million.The sale of titles came six months after the Barclays saw their secret deal to buy Hollinger’s assets fail, and puts an end to a ferocious… Continue reading See How The Barclay Brothers Won The Telegraph Titles

Global advertising giant WPP was seen in focus yesterday, rising by 2.51% to 572p as investors reassured by economic growth forecasts pumped funds into the company ahead of an expected positive trading statement on Monday.Earlier this month WPP announced its backing of media network KR Media, due to be headed by former Aegis Media Europe… Continue reading Sharewatch: WPP Up Ahead Of Positive Trading Statement

Viacom Outdoor has secured car manufacturer Mazda as sponsor of Canary Wharf Docklands Light Railway station in a deal timed to coincide with London’s forthcoming Motorexpo exhibition.The campaign, booked through Viacom Outdoor’s Impact team, includes escalator surrounds, platform banners and special glass-wall sites. There will also be a range of 6-sheets and 48-sheets at Bank… Continue reading Viacom Secures Mazda To Take Over Canary Wharf

The online advertising market was given a much needed confidence boost yesterday when America Online (AOL) announced the acquisition of internet marketing firm, Advertising.com.The online advertising market had recently been written off after it collapsed following the dotcom frenzy in 2000 and many asked whether the advertising model was viable.Advertising.com, which was founded six years… Continue reading AOL Acquisition Boosts Online Advertising Confidence

Trinity Mirror has seen advertising revenue increase by 5.1% in the last six months, but circulation volumes for the Daily Mirror have been disappointing, according to a pre-close trading update issued by the newspaper group today.In a statement released ahead of meetings with analysts, Trinity Mirror said its regional newspaper business division is expected to… Continue reading Trinity Mirror Sees Advertising Revenue Rise By 5.1%

Media regulator Ofcom has begun its roll out of new regional radio licences with the advertising of a commercial FM licence to cover the city of Edinburgh and the area surrounding the Firth of Forth.The new licence covers an area roughly the same as that of existing Edinburgh service, Forth One, containing an adult population… Continue reading Ofcom Puts Edinburgh Radio Licence Up For Tender

Aidan Barclay, son of Sir David, looks set to become chairman of the Telegraph Group following the completion of the £665 million deal to take control of the UK’s best selling broadsheet newspaper.The role of chairman has been vacant since Lord Black was removed from the post earlier this year by disgruntled shareholders. Jeremy Deedes… Continue reading Barclays Not Expected To Shake-Up Telegraph Group

More than 70% of the British population watched at least some of England’s heart-wrenching Euro 2004 clash against France earlier this month, according to the latest research from media agency Carat.The study of more than 1,000 people shows that 74% of men and 68% of women watched the game, which saw France clinch a sensational… Continue reading More Than 70% Of UK Watched England Versus France