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Viacom Outdoor has secured Proctor & Gamble’s Ariel brand for an innovative advertising and sponsorship campaign that will dominate Southfields Tube station during this year’s Wimbledon tennis championships.The initiative has seen Southfields transformed with a series of tennis-related creatives including special sound effects of crowds cheering that are triggered by Tube trains pulling into the… Continue reading Viacom Turns Southfields Tube Into Tennis Court

Outdoor advertising company Clear Channel UK is believed to be in talks with giant poster contractor Mega Profile about a possible take-over that could save the company from the prospect of closure.Mega Profile has been one of the pioneers of large-format banner advertising since the format was imported from Continental Europe in the late nineties.… Continue reading Mega Profile Rumoured To Be In Takeover Talks

A number of influential industry figures have expressed their support for an innovative new reporting system created by BARB to measure the sponsorship of television programmes.Speaking at an evening meeting held by the Media Research Group earlier this week, Andy Thompson, head of sponsorship at ITV, said: “Sponsorship is key and critical for all of… Continue reading Industry Welcomes New Sponsorship Tracking System

WFCA Integrated has announced the creation of its first dedicated media planning and buying department following its recent successful bid for Carpetright’s £7 million account.The new business will be headed by one of MediaCom’s original founders Bill Jones (pictured left), who will be joined by media manager Tina Crouch, another former Grey Global staff employee.Commenting… Continue reading WFCA Integrates Agency With Planning/Buying Division

Carat has become the latest agency to respond to the increasing role of new media in the marketing mix with the launch a dedicated department to handle all of its digital planning and buying business.Carat Digital will be headed by Keith Rattray, who takes charge of a 20-strong team handling more than £10 million worth… Continue reading Carat Launched Dedicated Digital Department

The BBC will today outline its vision for how it should operate in the twenty first century, as it makes its submission to the charter review process in the face of growing criticism from commercial broadcasters.Newly appointed director general, Mark Thompson, will launch the Corporation’s charter review paper in London, setting out the BBC’s responsibilities… Continue reading BBC To Outline Future Role In Charter Review

Independent News & Media, publisher of the Independent and the Independent On Sunday, today announced that strong revenue growth has been enjoyed across all major markets for the first half of 2004.At today’s AGM, executive chairman Sir Anthony O’Reilly, said group total revenues are comfortably ahead of 2003, with the strong trading performance being a… Continue reading INM Delivers Strong Growth In First Half Of 2004

The RAB has launched a special ‘brand conversation’ book for marketers in an effort to highlight the power of radio advertising in creating a dialogue with consumers and helping to build brand awareness.The radio advertising body claims that social and cultural changes are forcing brand marketing to evolve, with the new brand-to-customer process being characterised… Continue reading RAB Launches Brand Conversation Guide For Marketers

Digital media company ScreenFX has secured a deal with United International Pictures to promote some of the summer’s most high-profile cinema releases through its network of giant plasma screens.UIP has already used the network of shopping mall screens to advertise teen flick Mean Girls and will also use ScreenFX to promote this summer’s biggest hit,… Continue reading ScreenFX Takes Film Trailers Out Of The Cinema

The UK’s largest commercial broadcaster ITV was seen in focus yesterday as news came of a potential windfall for the company if media regulator Ofcom goes ahead with proposals to cut its licence fee by more than 40%.The broadcaster rose by 2.84% yesterday to close at 117žp, as investors heard how renegotiations with Ofcom could… Continue reading Sharewatch: ITV Rises As Ofcom Mulls Licence Fee Cut