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The BBC has announced a partnership with Lyons Cakes to create an on-pack promotion offering readers a £10,000 makeover in the first promotion of its kind for the magazine.The promotion will run from today until the end of August, featuring across a range of the company’s confectionary, from treacle tarts to the french sandwich.Commenting on… Continue reading BBC Tempts Gardeners With Cake Competition

Emap Advertising and MediaCom have secured a bespoke cross-media campaign with Electronic Arts to promote the launch of the new Need For Speed Underground 2 computer game across its range of Max Power branded media.The promotional activity launches in this month’s Max Power magazine and runs across its online, SMS and live event platforms. It… Continue reading Max Power And Electronic Arts Feel The Need For Speed

Channel 4’s newly appointed chief executive Andy Duncan has stated that the broadcaster could survive in the increasingly competitive multi-channel market without needing to change its current strategy or adapt its output.Speaking at his first press conference as Channel 4 chief executive, Duncan responded to questions over the broadcaster’s future strategy and his plans while… Continue reading Duncan: Channel 4 Could Survive Digital Future As It Is

Internet search operator Ask Jeeves has struck a partnership with shopping search engine Kelkoo to create a product search facility to add to its portfolio of existing search tools.The new product search service allows easier searching of shopping websites and categories as well as being able to search for products by feature or price. The… Continue reading Ask Jeeves Creates Shopping Tool With Kelkoo

IPC Media’s Web User magazine has launched a digital spin-off publication, called Downloaded, which will be distributed electronically for £1.20 per issue plus VAT.The new title is essentially a listings guide, keeping readers informed of the latest additions to the web and the best downloads and where to find them. The title takes advantage of… Continue reading IPC’s Web User Launches Digital Spin-Off Magazine

The Financial Times has today announced the appointment of Dominic Good as its new advertising sales director with responsibility for the burgeoning Europe, Middle East and Africa region.Good is currently the commercial director for Adforum.com, the world’s largest specialist advertising website. He has also held senior sales and business development roles across print and online… Continue reading Financial Times Ad Sales Director To Cover EMEA Region

The Radio Advertising Bureau has predicted that commercial radio can achieve a 10% share of display advertising revenue by the end of the decade as it exploits its power as a brand conversation medium.The radio industry body claims that the ambitious 10% target is achievable because of the continued growth in radio audiences, better understanding… Continue reading RAB Sets Sights On 10% Share Of Display Revenue By 2010

Yahoo! Europe has secured a deal with cross-media research firm Dynamic Logic enabling it to offer clients the means to measure the impact of online advertising on their brands.The deal comes just months after a study published by MSN in conjunction with Procter & Gamble, Nestle and Kraft revealed that online advertising can boost off-line… Continue reading Yahoo! To Boost Advertiser Confidence With Research

Satellite broadcaster BSkyB saw a dip in share price yesterday, falling by 0.96% to 622p. The company is believed to be in negotiations with sports cable network ESPN about launching a special version of its 24-hour sports channel in the UK.The new channel is believed to be a British version of ESPN Classic Sport, which… Continue reading Sharewatch: BSkyB Dips Despite Talks With ESPN

Channel 4 has announced the appointment of Greg Smith as its new head of media planning, a position created earlier this year to oversee the deployment of promotional airtime across the Channel 4, E4 and Film Four.The new role will see Smith, a senior marketer with a background in brand development, report directly to Channel… Continue reading Channel 4 Appoints First Media Planning Head